In the course Luxury Brand Management, MBS students learn about the codes of a luxury brand which create their dream value and iconic aura, as well as key elements of a well-defined communication and distribution […]
This year’s Luxury Business Dialogue was initiated by Jonas A. Schober, Client Insights & Omnichannel Coordinator at Cartier Northern Europe and MBS alumnus, and Julia Riedmeier, MBS lecturer and module leader for Luxury Management. The […]
This past Thursday, the MBS Lounge was the venue for the “How to Make a Brand Unique” panel discussion, which featured Matthias Mey, Managing Partner of Mey, Sabrina Eberl, CRM & CS Manager at Cartier, […]
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