Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]

MBS Graduate Johanna Christ Publishes Article on Happiness

October 18, 2016

In cooperation with MBS professor Dr. Christian Schmidkonz, MASTER International Business graduate Johanna Franziska Christ has published a paper on “Analysis of Staff Happiness in Germany Using a Quintuple-bottom-line Model for Generation Y” (abstract, German only). […]

The Quintuple Bottom Line Model to Analyze Happiness

February 9, 2016

A new working paper by MBS Master International Business student Johanna Christ and MBS professor Christian Schmidkonz introducing a new approach to analyzing happiness is available for download: Johanna Christ, Christian Schmidkonz: The Quintuple Bottom Line […]

No Fear of the Void – The Courage to Disconnect!

November 20, 2015

No fear of the void – the courage to disconnect! Yet another message via WhatsApp, two emails to send, the news portal to check, and another SMS must be quickly sent; and where actually is […]

Generation Y – What They Really Want

November 28, 2014

Generation Y (GenY): a generation with new behavioral patterns and needs. Everyone talks about them and the hype around them surely has not gone unnoticed by any HR professional in the world. But amongst all […]

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