Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]
On November 25th MBS was visited by a delegation from Denmark comprising representatives of the Danish Consulate in Munich and Danish Universities of Applied Sciences. The Scandinavian guests listened to various presentations focusing on entrepreneurship and […]
MBS lecturer Mark Zeh was recently interviewed about innovation and Design Thinking as part of the “everyday innovator” podcast series. Check out this very interesting interview here.
Yesterday, the MBS Bachelor students of the fifth semester enjoyed a quite different lecture in their strategy course: Prof. Dr. Patricia Kraft encouraged the students to participate in the so called Marshmallow Challenge. It is […]
“Made in Germany” is successful as never before. It would be fatal, however, to rest on these laurels. A wake-up call by Dr. Kay Segler and Prof. Dr. Marc-Michael Bergfeld. Just ask Roger Federer, what […]
What happens if two companies want to collaborate for innovation purposes? In a case study put together by MBS lecturer Prof. Dr. Bergfeld, the Master International Business students found out how to build strategic business alliances.
A warm welcome to our guests from Ecuador who visit the MBS Courage Center to take part in an intensive course about Innovation, comprising company visits and workshops.
Innovation means novelties, creativity, progress – it is essential for a flourishing economy and supports the change towards a modern, future-compatible society. However, what is the current situation in Germany? Time and again, journalists have […]