Eric Hall graduated from Munich Business School (formerly known as EBSI / EBA) in Munich, Milan and London in 1997. He is the founder of HO|DS – Halls Of Digital Stategies, a consultancy with a focus on Digital Transformation, Programmatic & Data Driven Advertising and GTM-Strategies in the GSA-region. As a Digital Industry Executive he was driving the digital transformation of media, marketplaces, data and advertising in the past twenty years at companies like Hubert Burda Media, Scout24 Media, BurdaForward Advertising, United Internet Media, PubMatic, Salesforce and within industry association. Today he is the Co-Chair of the BVDW Focus Group Programmatic Advertising.
At MBS: Lecturer for Integrated Brand Communication in a Digitalized World
Program: Master International Marketing and Brand Management
Focus: Digital Transformation, Data Driven & Programmatic Advertising, MarTech & Data Strategy