Prof. Dr. Andrea Bookhagen, Author at Munich Business School Insights

About Prof. Dr. Andrea Bookhagen

Andrea Bookhagen, holding the chair for Marketing at Munich Business School, has her focus on Brand Management and Luxury Management. After graduating in business administration at the Technical University in Berlin, she worked for various consulting companies in the fields of innovation management, brand management and growth strategies. In addition to her professorship, Bookhagen has been working as a freelance consultant for marketing and market research since 2011.

Making an Impact That Matters – MBS Students Enjoy Workshop by Deloitte Restructuring Services

MBS February 18, 2019

Last Friday, a group of MBS Bachelor, Master, and MBA students followed the invitation of Deloitte‘s Financial Advisory/Restructuring Services unit to enjoy a workshop at the Munich offices of the consulting and auditing company. The [...]
MBA Students Take Field Trip to ALDI SÜD Regional Distribution Center

MBS April 12, 2019
Courage Contribution: Legacies & Values – What Do These Words Actually Mean to Business Families, and Why Are They Relevant?

Prof. Dr. Marc-Michael Bergfeld June 27, 2019
Munich Business School Represented at DCR Conference in Heilbronn

MBS September 13, 2019
Interactive Innovation Workshop Live From Silicon Valley

MBS November 4, 2019

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