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Professor in the Spotlight: 3 Questions for Dr. Patricia Kraft
In this series, we hold regular interviews with members of the Munich Business School (MBS) faculty to gain insights into their research projects and discover how this work benefits business and students. Today, we’re speaking with [...] -
MBS Publishes Working Paper on Influencer Marketing of Sportswear Brands
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New Requirements for Customer Experience in the European Apparel Industry During COVID-19
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Success Factor Happiness – why Happiness and Business Belong Together
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