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What Makes a Sports Brand Great?
A global brand review for a professional Australian football club yielded valuable insights into how to develop strong sports brands. In 2016, the Dallas Cowboys were rated by Forbes as the World’s Most Valuable Team [...] -
Courage News: MBS Prof. Dr. Bergfeld Publishes Viewpoint on Private Equity and Family Firms
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Semester Abroad in Hungary
Corvinus University in Budapest is one of the “hidden gems” among MBS’s partners. According to Bachelor International Business student Leah – who spends her study abroad semester there – it’s an incredible experience. -
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MBS Teaching Day: Inspiration for New Approaches to Teaching
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