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MBS Professor Patricia Kraft Got Fresh Insights Into Digital Customer Journey on the Munich Social Conference
On May 16, MBS Professor Patricia Kraft participated in the Social Conference. There she discussed changes and new developments in marketing and customer journey research with agencies and companies, among them many Munich based internationals: [...] -
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Sportfreunde Stiller Bass Player Rüdiger Linhof Visits MBS for Talk with Master Students
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First “A Chat With…” MBA Event Features Arjan Schaper From Hidden Champion Essity GmbH
Last week, the first edition of the MBA “A Chat with…” event series took place at the MBS Lounge, featuring guest speaker Arjan Schaper, CRM manager Consumer Goods Europe at Essity, a world-leading global hygiene [...] -
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The Individual and the Digitization or: The Pursuit of Happiness in Digitization
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