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Using the Business Model Canvas as a Tool
Last week, the creators and developers of the tool “Business Model Canvas”, Alexander Osterwalder und Yves Pigneur, got the Strategy Award from the Thinkers50-Organisation. Of course, the tool is also taught and applied at MBS. [...] -
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University Reloaded: Social Responsibility as the First Mission
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Professors Reloaded: From Imparter of Knowledge to Bridge Builder, Moderator and Sparring Partner
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Random Articles
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Which Is the Influence of the Social Media Trend on Sports Sponsoring?
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses [...] -
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Munich Business School Publishes First MBS Impact Report to Measure Social Impact at the University
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New Paper on the Impact of Digitalization on Sales in the Automotive Industry