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MBS Master International Week: “Celebrity Endorsement” by Dr. Alexandra Vignolles
Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement [...] -
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Learning and Teaching Conference 2016 at Sheffield Hallam University
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Courage News: MBS Prof. Dr. Bergfeld Publishes Viewpoint on Private Equity and Family Firms
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MBS Team Wins the Award for Best Business Plan at The Mark Challenge 2020
The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique [...] -
Courage Contribution: Publishing a COVID-19 Guideline and Checklist for Family Businesses
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Professor in the Spotlight: 3 Questions for Prof. Barbara Scheck
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