New Publications From the MBS Faculty

April 27, 2021

In the past few months, several journal articles from the MBS professors have been published. The blog article gives an overview of the most recent publications. As in previous publications, MBS professor Dr. Sophie Hieke […]

Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

“Being digitally connected substantially changes the way companies compete and succeed” (Jung, Kraft, 2017). With advancements in information technology, e-commerce plays an important role in our daily lives and provides consumers with a great deal […]

Digital Transformation & New Normal in Sales

January 7, 2021

Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]

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