MBS Lecturers Publish Reference Book on Digital Transformation

December 6, 2016

MBS lecturers Prof. Dr. Patricia Kraft and Prof. Dr. Hans H. Jung have published a reference book (exclusively in German language) entitled “Digital vernetzt. Transformation der Wertschöpfung” (roughly: “Digitally connected. The transformation of value creation”). […]

MBS Meets Silicon Valley

November 23, 2016

What are the current trends in Silicon Valley? What innovations are tech firms, the small as well as the big ones, presently engaged in? And why is it so important for German managers to get […]

The Effect of Digital Transformation on the Fitness Industry

November 15, 2016

By the end of the decade, more than half of humanity will be digitally connected in living, learning and working. This part of humanity uses terms such as Social Media, Mobile, web-based applications, industry 4.0, […]

Will Netflix & Amazon be the New Role Models for TV?

April 26, 2016

Consulting firm Mücke, Sturm & Company visits MBS On April 13, Dr. Bernd Riefler, Associate Partner, and Julia Handte, Consultant, of Munich-based management consulting firm Mücke Sturm & Company welcomed Bachelor, Master and MBA students […]

Unity Innovation Day at MBS

February 19, 2016

Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]

Paradise at Risk! M.d.L. Markus Blume an der MBS

February 10, 2015

Big data, digitalization, geopolitical changes – these three terms stand for the rapid change the world is undergoing in the 21st century. Is it, maybe, too rapid for our society and our economy? Markus Blume, […]

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