Munich Business School Insights
Discover our Programs 
  • Deutsch
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Event Marketing

MBS BMW Eventmarketing

Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers

Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016

It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]

MBS Tags

Interview Study Abroad Digitalization Start-up Doctor of Business Administration Master International Business Entrepreneurship Studium Conference Bachelor Happiness Family Firm Partner University Leadership MBA General Management Digital Transformation Bachelor International Business Munich Ranking Semester Abroad Family Business China Research MBA Innovation Alumni Family Firms Career Sustainability Digitization

Explore MBS

  • MBS eccelerate

    MBS Alumnus Lennard Grewe Shares Knowledge on How to Govern Digital Change and Innovation

    March 18, 2019
  • MBS Success Failure

    Failure and Happiness

    Prof. Dr. Gabriella Maráz October 27, 2016
  • MBS Conde Nast

    Glamour-ous Presentation of Students’ Business Project at Condé Nast

    Prof. Dr. Arnd Albrecht April 17, 2018
  • MBS Medientage München

    Video: MBS Professor David Wagner Interviewed on “Social Media in Sports Marketing”

    October 26, 2018
  • Germany – World Champion of Exports: Why German Exports are a Big Success

    Prof. Dr. Heiko Seif December 19, 2014

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • MBS Prof. Dr. Jack Nasher
    Prof. Dr. Jack Nasher

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School