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First Researchaton of Munich Business School Provides Space for New Research Ideas
Bringing the professorial staff together, using synergies and developing new research ideas free from digital distraction - that was the goal of the first Researchaton of Munich Business School, which [...]Weiterlesen auf "MBS insights"
Courage Center Insight: 9 Steps of Wealth Creation & Management for High-Performance Athletes
A recent research project at MBS’s Courage Center of Global Family Firms analysed the wealth creation and management situation of German top-athletes through personal interviews and expert discussio [...]Weiterlesen auf "MBS insights"
Workshop on e-Business (WeB 2019) at Munich Business School
On Saturday 14th, the starting event Workshop on e-Business (WeB 2019) of this year's International Conference on Information Systems (ICIS) was hosted by Munich Business School.
The Workshop on e- [...]Weiterlesen auf "MBS insights"
MBS Representing the Project YES! At the Active Youth Annual Seminar in Brussels
Giulia Parola, Research Associate at Munich Business School was invited to participate in the first annual thematic seminar of Active Youth projects on 25 and 26 November 2019 in Brussels. The seminar [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. Ellen Schmid Presents Her Current Research Activities at Brown Bag Seminar
At regular intervals, MBS organizes so called Brown Bag Seminars to provide its professors with an opportunity to present their current research activities to fellow faculty members and other MBS empl [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. Habil. Florian Bartholomae Presented His Research Findings at the 66th Annual NARSC Conference
On Saturday, 16 November, MBS Professor Dr. habil. Florian Bartholomae presented his research findings at the 66th Annual North American Meeting of the Regional Science Association International in Pi [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. Sophie Hieke Presents Some Insights About Her Current Research at Brown Bag Seminar
In a Brown Bag seminar held on Wednesday this week, Dr. Sophie Hieke, Professor for Marketing and Communication and the Academic Director for the Master International Marketing and Brand Management (I [...]Weiterlesen auf "MBS insights"
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
»A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.« - Scott Cook, co-founder, Intuit.
In recent years, influencer marketing has increasingly becom [...]Weiterlesen auf "MBS insights"
MBS Represented at ISIRC Conference in Glasgow
Sponsored by MBS Research Committee, Giulia Parola, Research Associate at MBS, participated at the 11th International Social Innovation Research Conference (ISIRC). The conference was hosted by The Yu [...]Weiterlesen auf "MBS insights"
Munich Business School Represented at DCR Conference in Heilbronn
Prof. Dr. David Wagner, Giulia Parola, Karoline Lampe and Manuel Diepolder from Munich Business School (MBS) have participated at this year´s Dynamic Capabilities & Relationships (DCR) Conferenc [...]Weiterlesen auf "MBS insights"