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MBS Professor Dr. Ellen Schmid Presents Her Current Research Activities at Brown Bag Seminar
At regular intervals, MBS organizes so called Brown Bag Seminars to provide its professors with an opportunity to present their current research activities to fellow faculty members and other MBS empl [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. Habil. Florian Bartholomae Presented His Research Findings at the 66th Annual NARSC Conference
On Saturday, 16 November, MBS Professor Dr. habil. Florian Bartholomae presented his research findings at the 66th Annual North American Meeting of the Regional Science Association International in Pi [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. Sophie Hieke Presents Some Insights About Her Current Research at Brown Bag Seminar
In a Brown Bag seminar held on Wednesday this week, Dr. Sophie Hieke, Professor for Marketing and Communication and the Academic Director for the Master International Marketing and Brand Management (I [...]Weiterlesen auf "MBS insights"
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
»A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.« - Scott Cook, co-founder, Intuit.
In recent years, influencer marketing has increasingly becom [...]Weiterlesen auf "MBS insights"
MBS Represented at ISIRC Conference in Glasgow
Sponsored by MBS Research Committee, Giulia Parola, Research Associate at MBS, participated at the 11th International Social Innovation Research Conference (ISIRC). The conference was hosted by The Yu [...]Weiterlesen auf "MBS insights"
Munich Business School Represented at DCR Conference in Heilbronn
Prof. Dr. David Wagner, Giulia Parola, Karoline Lampe and Manuel Diepolder from Munich Business School (MBS) have participated at this year´s Dynamic Capabilities & Relationships (DCR) Conferenc [...]Weiterlesen auf "MBS insights"
MBS DBA Student Emily Patterson Shared her Research Ideas at the Academy of Management Conference
The Academy of Management (AoM) Conference took place this year in Boston, Massachusetts, USA at the Hynes Convention Center from 9.-13. August 2019. The conference allowed consortiums to get together [...]Weiterlesen auf "MBS insights"
MBS’s European Center for Social Finance and Project Partners Get Together in Barcelona to Define Paths and Objectives of the “Young Entrepreneurs Succeed” Program
For two days, the 8 partners of the Young Entrepreneurs Succeed program, one of which is Munich Business School’s European Center for Social Finance, funded by EEA Grants and Norway Grants Fund for [...]Weiterlesen auf "MBS insights"
MBS Professor Dr. habil. Florian Bartholomae Publishes Article on Market Entry Strategies in Top Journal
MBS Professor Dr. habil. Florian Bartholomae joint with Univ.-Prof. Dr. Karl Morasch from the Bundeswehr University, and Diplom-Volkswirtin Rita Orsolya Seebode from Gallup published an article in "Ma [...]Weiterlesen auf "MBS insights"
Meet Christopher Chamberlain, the First DBA Graduate of Munich Business School
2014 was the year in which Munich Business School– in cooperation with its partner institution, Sheffield Hallam University (SHU) – offered the DBA program for the first time. Part of the first co [...]Weiterlesen auf "MBS insights"