Master’s Online Trial Lecture, March 11, 2026

The Power of Branding - the psychology behind branding and what neuroscience tells us about how brands change our brain.

Date: March 11, 2026
Time: 3:00 – 4:00 PM (CET, German Time)
Language: English
Format: Online Session via MS Teams

Host: Junior Leyba Corporan
Professor: Dr. Sophie Hieke

Discover how strong brands create lasting value in an increasingly competitive and fast-changing global marketplace. In this exclusive trial lecture, Professor Dr. Sophie Hieke, an expert in branding and consumer behavior, will explore the strategic power of branding and its impact on business success.

What you will learn:

• What is a brand?
• What makes a brand powerful?
• What is a brand not?

Following the lecture, MBS Program Advisor Junior Levba Corporan will moderate a Q&A session, answering your questions about the study programs and the admissions process.

This event is ideal for prospective students and professionals who want to deepen their understanding of branding while gaining first-hand insight into studying at a leading international business school.

Registration:

• Registration is free, but spaces are limited, so reserve your spot early.
• If you register but can no longer attend, please let us know as soon as possible so we can offer your place to someone else.
• Once you register, you’ll receive all logistical details and updates via email.

Sign up now!