MBS Luncheon: The Power of Brands
The Webinar "MBS Luncheon: The Power of Brands – how brands can create value" takes place on April 8, 2020.
In this webinar - briefly and concisely during your lunch break – we will explore the true power of brands and how they create value. We will explore basics of branding and discuss empirical evidence around how brands influence consumers, beyond regular marketing messages.
This webinar takes place in English language.
Lecturer: Prof. Dr. Sophie Hieke, Professorin für Marketing und Kommunikation
Time: April 8, 2020, 12 am – 1 pm
- Wednesday, 08.04.2020
Time Begin: 12:00
Time End: 13:00
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