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USP - Unique Selling Point

To distinguish a product from others, it is important to know its individual sales arguments - the so-called Unique Selling Points (USPs). These make a product special and interesting for customers. Every company and brand has its own unique USPs which position it in the market. You can learn everything you need to know about USPs here.

What is the USP?

USP is the abbreviation for "Unique Selling Proposition" or "Unique Selling Point". It refers to the unique selling proposition of a product or service that sets it apart from the competition and encourages customers to buy. A good USP should be clear, concise and relevant to the target group.


What makes for a good USP?

But what makes for a good USP? In order for it to really work, your USP must be clear and unambiguous. It should also be easy to see what exactly you stand for and why exactly customers should buy from you. Another important point is that your USP is relevant to your target audience. For example, if you sell children's fashion, it doesn't make sense to advertise that your clothes are especially durable. Instead, you should focus on something else, such as color or design.

Which of these two USPs do you think will work better? "We have the best quality" or "We are the most affordable brand"? Certainly, there are many people who prefer to spend a little more money on high-quality products. But there are also more and more people who prefer to save money and therefore look for cheap alternatives. So in this case, the second USP is more suitable.

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