Marketing Management Studies
Contents and Prospects
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Your Path to Becoming a Marketing Expert: Marketing Management Studies

Your path to becoming a marketing expert begins with a Marketing Management degree. This degree program offers the opportunity to dive deep into the world of marketing and develop a solid understanding of strategies, analysis, and creative approaches. On this page, you'll learn how a marketing management degree will give you the skills and knowledge you need to succeed in the marketing industry and make a career as an expert in this dynamic field.

Why study Marketing Management?

There are several good reasons to study marketing management:

Influence on the Success of the Company

Good marketing is critical to the success of a business. As a marketing expert, you help increase the growth and profitability of your company.

Personal and Professional Development

Marketing Management promotes the development of skills in analysis, communication, project management, and critical thinking that are useful in various areas of life.

Global Focus

In a globalized world, Marketing Management enables an understanding of international markets and cultural differences, which is invaluable in a global economy.

Overall, the Marketing Management degree offers an exciting journey into the world of marketing, providing opportunities to influence, be creative, and achieve professional success.

Marketing Management at Munich Business School at a glance

This diagram briefly shows the knowledge areas that students of Munich Business School (MBS) learn in the Bachelor and Master.

Marketing Management Study Requirements

Certain interests and characteristics are advantageous for a successful marketing management degree:

  • Communication skills: You should enjoy communicating your ideas clearly and persuasively, either orally or in writing, as communication is an essential part of marketing. Good English skills should also be present for successful communication.
  • Creativity: A marketer must find creative approaches to present products or services attractively to the target audience and develop marketing campaigns.
  • Analytical Thinking: The ability to analyze data and identify trends is important, as is a good grasp of numbers to develop effective marketing strategies and measure the success of campaigns.
  • Interest in consumer behavior: An understanding of consumer needs and wants is critical to creating effective marketing messages.
  • Entrepreneurial thinking: A flair for business opportunities and a willingness to pursue new approaches are beneficial in the marketing industry.
  • Teamwork: Marketing projects often require collaboration with various teams and departments. The ability to collaborate is therefore important.
  • Interest in current trends: The marketing industry is constantly evolving. An interest in the latest technologies and marketing trends is helpful.

While these traits are beneficial, it doesn't mean you have to master them perfectly from the start. A marketing management degree offers the opportunity to develop and deepen these skills as you advance in your academic career.

What are the study options in Marketing Management?

If you want to study Marketing Management, there are several study options available to you:

Bachelor of Arts (B.A.) in Marketing or Marketing Management

This is an undergraduate degree that gives you the essential knowledge and skills in marketing. It usually takes three to four years.

Online Courses and Certificates

In addition to traditional degree programs, there are also online courses and certificate programs that cover specific aspects of marketing and work well with work commitments.

Bachelor of Science (B.Sc.) in Marketing or Marketing Management

Some colleges also offer a Bachelor of Science in Marketing, which may be more focused on the analytical and quantitative aspects of marketing.

Master of Business Administration (MBA) with focus on Marketing

If you already have a bachelor's degree and want to deepen your knowledge of marketing, an MBA program with a marketing focus may be an option.

Master of Science (M.Sc.) in Marketing or Marketing Management

These are specialized master's degree programs that give you the opportunity to deepen your marketing knowledge at an advanced level.

Your choice of degree program depends on your current level of education, career goals, and personal preferences. A bachelor's degree program is ideal for those entering the field of marketing, while master's degree programs are geared toward those who want to deepen their expertise or advance into leadership positions. Remember to research the specific programs and colleges to choose the one that best fits your needs.

What is the Marketing Management Study Content?

A marketing management degree includes a wide range of course content designed to prepare students for a successful career in marketing. Here are some typical course contents:

✓ Brand communication: This includes the management of brand identity and image, as well as the development of brand campaigns.

✓ Sales and sales promotion: You will learn sales strategies and techniques, as well as how to build sales channels.

✓ Digital Marketing: In today's digital world, understanding online marketing, social media, search engine optimization and data analytics is critical.

✓ Strategic marketing management: This involves the development of marketing strategies aimed at a company's long-term goals.

✓ International Marketing: An understanding of international markets, cultures and marketing approaches is required for the global marketplace.

✓ Ethics and sustainability in marketing: This area deals with ethical issues and the integration of sustainability into marketing decisions.

This content is basic, but can vary by university and program. Marketing management degree programs are usually practice-oriented and often offer the opportunity to work on real marketing projects to gain hands-on experience.


Munich Business School offers a Marketing concentration in the Bachelor's International Business program and an advanced Master's program called Marketing and Brand Management.

Marketing Management Studies
- Process and Degree

Bachelor Master
Duration 3 - 4 years 1 - 2 years
Study contents Basics In-depth knowledge and specialized focuses
Practical experience Often internships or practical projects Often internships or practical projects
Final examination Final thesis or final project Final thesis or final project
Degree Bachelor of Arts Master of Arts
Further education Master and then doctorate Doctorate
Career entry Possible Possible (more salary)

The process and completion of a marketing management degree can vary by college and program. That was just a general idea of it.

Marketing Management Career Prospects

After a Marketing Management degree, you have a variety of careers and fields of work to choose from, which can easily be taken abroad if you have a good command of English. Here are some of them:


You could work in sales of products or services and build and maintain customer relationships.

Online Marketing and E-Commerce:

In the digital era, online marketing and e-commerce experts are in demand.

Self Employment:

You could start your own marketing business or work as a freelance marketing consultant.

These careers are just a few examples, and the marketing industry offers a wide range of career opportunities. Your choice depends on your interests and strengths, and you can work in a variety of industries, from consumer products to technology and healthcare.

Examples of career opportunities after the Marketing Management studies

For an example, the following describes in more detail 3 careers that you can enter with a marketing management degree.

Marketing Manager:


Tasks: Marketing strategy development, market research, advertising campaign planning, budget management, marketing effectiveness analysis.

Why interesting?: Marketing managers have the opportunity to put creative ideas into practice and significantly influence the success of a brand or product.

Digital Marketing Manager:


Tasks: Develop and implement online marketing strategies, monitor website traffic and conversions, create content plans, social media management.

Why interesting?: In an increasingly digital world, digital marketing managers are sought-after experts who manage a company's online success.

How much is a Marketing
Management Salary ?

Salaries in marketing management can vary widely and depend on a number of factors. However, here is some general information:

Requirements Salary impact
Entry-level positions Ca. 35,000 to 50,000 Euros per year
Mid-career positions Ca. 50,000 to 80,000 Euros per year
Executive level Can be more than 100,000 Euros per year
Industry Depending on industry - e.g. higher in technology & financial sector
Location Higher in metropolitan areas
Experience Mostly the more experience, the higher salary
Qualifications Mostly the more qualifications such as certificates, the higher the salary

It is important to note that these are general estimates and that individual salaries can vary greatly. It is advisable to research current salaries in your region and industry to have realistic expectations. However, the marketing industry offers good earning potential, especially for experienced professionals and managers.

Marketing Management Studies at MBS

If you want to study Marketing Management at Munich Business School (MBS), you have options in the Bachelor and Master.

Master of Arts (M.A.) in International Marketing and Brand Management:

Would you like to complete a Marketing Management Master's degree with a focus on international marketing and brand management? Then the Master International Marketing and Brand Management at MBS could be just right for you! This degree program offers the opportunity to gain comprehensive insights into the world of international marketing and brand management. You will learn about topics such as behavioral psychology, digital marketing tools and the latest innovations to develop a deep understanding of your customers' needs - a crucial success factor in the business world. Through our hands-on approach, where theory meets real-world business needs, you'll not only gain up-to-date scientific knowledge, but also gain practical experience by working on real-world projects, developing your own marketing campaigns, and interacting with experts from the business world. This will prepare you for a successful career in marketing management!

Study Content

After successfully completing this degree program, you will be able to:

  • Evaluate and understand market strategies in a global context.
  • Understand consumer behavior.
  • Know the basics of behavioral economics.
  • Recognize the drivers of globalization.
  • Analyze a relationship between the individual, organization and society.
  • To use effective communication skills.
  • And much more!


After your master's degree, you can introduce yourself as a specialist in marketing management because you have acquired in-depth knowledge. Because of this specialization, you will be in high demand in any field that requires international marketing and brand management.


Wenn du nicht sicher bist, ob du für diesen Master bereit bist, dann kannst du an der Munich Business School den Pre-Master wählen. Mit diesem Kurs bekommst du das notwendige Vorwissen und alle benötigten Methoden an die Hand, um das Marketing Management Studium erfolgreich zu bestehen.


In management, marketing plays a crucial role as it focuses on how products or services can be successfully positioned and sold in the market. Here are some of the key functions of marketing in management:

  1. Market Research: Marketing in management often begins with comprehensive market research. This includes analyzing customer needs, competitive landscapes, trends in the industry and other relevant factors. The results of this research form the basis for strategic marketing decisions.
  2. Product Development: Based on the findings of market research, marketing helps to develop products or services that meet the needs and wishes of the target group. This includes the design of functions, packaging, pricing and other aspects.
  3. Positioning and Branding: Marketing in management is responsible for how products or services are perceived on the market. This includes determining positioning relative to the competition and developing brand identity and image.
  4. Pricing Strategies: Setting pricing strategies is an important part of marketing in management. This involves setting prices that are competitive but also reflect the value of the products or services.
  5. Distribution Channels: Marketing managers decide how to get products or services to customers. This includes the selection of suitable distribution channels such as retail, e-commerce or direct sales.
  6. Advertising and Promotion: The creation and implementation of advertising and promotion strategies also falls within the remit of marketing in management. This can include traditional advertising, digital marketing, social media marketing and other methods.
  7. Customer Relationship Management: Marketing in Management strives to build and maintain positive relationships with customers. This includes customer service, customer retention and responding to customer feedback.
  8. Analysis and Performance Measurement: Marketing managers analyze the performance of marketing campaigns and strategies. This includes monitoring sales figures, brand awareness, customer satisfaction and other relevant metrics.
  9. Strategic Planning: Based on the information and analysis gathered, marketing in management contributes to the development of the company's long-term strategic plans. These plans often take into account how the company can strengthen its position in the market.
  10. Crisis Management: In the event of market changes or unforeseen problems, marketing in management is often able to react quickly to new challenges and make adjustments to protect the market position.

Overall, marketing in management plays a central role in the development and implementation of strategies to successfully position products or services on the market and meet the needs of customers.

Why is marketing important in management?

Marketing in management is of crucial importance because it fulfills a variety of functions that are essential for the success of a company. In short, marketing in management helps to strengthen the market position, attract customers, increase sales and ensure the long-term competitiveness of a company. It is an essential part of any successful business strategy. However, here are some more detailed reasons why marketing in management is important:

Market understanding Marketing activities create a deep understanding of the market. Management can better understand the needs, desires and behaviors of customers, which forms the basis for strategic decisions.
Product development Marketing plays a key role in the development of products or services that meet the needs and expectations of the target group. This helps to position competitive offers on the market.
Brand positioning Marketing in management helps to create a clear and differentiated positioning of a brand in the market. This influences customers' perceptions and their decisions when choosing products or services.
Competitive advantage Effective marketing can create a sustainable competitive advantage. Through clever positioning, differentiated offers and successful communication, a company can outperform the competition.
Revenue generation Marketing activities are directly linked to revenue generation. Effective marketing of products or services leads to higher sales figures and revenue.
Customer loyalty Marketing in management plays a key role in creating customer loyalty. Targeted communication and maintenance of customer relationships strengthens loyalty to the brand.
Promotion of innovation Marketing promotes innovation by analyzing trends, customer feedback and market developments. This enables management to develop new products or services that meet market needs.
Risk mitigation A thorough market analysis and understanding of the target audience enables management to make better-informed decisions and minimize the risk of bad investments.
Optimization of resources Effective marketing helps to use resources efficiently. By focusing on targeted marketing strategies, budgets can be optimized and marketing resources used effectively.
Adaptation to market changes Marketing in Management enables a company to react flexibly to market changes. By constantly analyzing trends and monitoring the competitive situation, the company can adapt its strategies.

FAQ - Marketing Management Studies

What is Marketing Management Study?

A marketing management degree is a course of study that focuses on planning, implementing, and monitoring marketing strategies and activities in businesses. In this degree program, you will learn how to successfully market products or services, including market research, advertising, sales promotion, and brand communication. It offers the opportunity to become a marketing expert and work in a variety of industries including advertising, sales, market research, and product management.

Which study for Marketing Management?

Ideally, a Bachelor's Program in Business Administration (Business Studies) or specifically Marketing is suitable for studying in the field of Marketing Management. These degree programs provide the necessary foundation and expertise to work successfully in marketing management. You can also search for colleges that offer specialized marketing management degree programs if you're looking for an even more focused apprenticeship.

At Munich Business School, you can focus on marketing management in the Bachelor International Business. The Master Marketing and Brand Management offers afterwards or in general the perfect rounding off of the knowledge regarding marketing management and a perfect start into professional life.

How long does Marketing Management study take?

A Marketing Management degree usually takes about three to four years to complete for a Bachelor's Program. However, this depends on the university, the program, and the country you study in. There are also master's degree programs in marketing management that can take about one to two years if you already have a bachelor's degree in a related field.

What can you do with marketing management studies?

With a marketing management degree, a wide range of career opportunities are open to you. For example, you can work in marketing, market research, product management, advertising, sales, e-commerce or self-employment. The possibilities are many, and your choice depends on your interests and strengths. More information on this above in the text. A marketing management degree provides a solid foundation to succeed in the world of marketing.

What are the requirements for Marketing Management?

The exact requirements for a marketing management degree can vary depending on the university and country. As a rule, however, you need a university entrance qualification, such as the high school diploma or a comparable qualification. For a Master's program, a successfully completed Bachelor's Program is necessary.

Some universities also require language skills, especially if the course is offered in English. More information on the requirements can be found in the text above. It is advisable to check the specific admission criteria of the universities to which you wish to apply.

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More exciting study programs in Munich

International Business
International Business
International Marketing and Brand Management
International Marketing and Brand Management
All Masterprograms
All Masterprograms

Would you like to find out more?

Studienberater MBS: Christine Heber, M.A.
Program Advisor, Bachelor International Business Christine Heber, M.A. +49 (0)89 547678-272
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