Marketing management is an area of business management concerned with the planning, implementation and monitoring of marketing strategies and activities in order to achieve a company's objectives. Essentially, it is concerned with how products or services are successfully positioned and marketed in the marketplace in order to appeal to customers and generate sales. This involves coordinating and managing various aspects of marketing, such as market research, product development, pricing, sales and advertising. Marketing management plays a critical role in creating brand equity and customer loyalty and is of great importance in today's economy.
There are several good reasons to study marketing management:
A marketing management degree opens up a wide range of career opportunities in various industries, including advertising, market research, product management, sales, and digital marketing.
Marketing enables creative ideas to be put into practice and innovative solutions to business challenges to be found.
Demand for marketing professionals is consistently high as companies constantly strive to compete and win customers in a competitive marketplace.
Good marketing is critical to the success of a business. As a marketing expert, you help increase the growth and profitability of your company.
Marketing Management promotes the development of skills in analysis, communication, project management, and critical thinking that are useful in various areas of life.
In a globalized world, Marketing Management enables an understanding of international markets and cultural differences, which is invaluable in a global economy.
Overall, the Marketing Management degree offers an exciting journey into the world of marketing, providing opportunities to influence, be creative, and achieve professional success.
This diagram briefly shows the knowledge areas that students of Munich Business School (MBS) learn in the Bachelor and Master.
Certain interests and characteristics are advantageous for a successful marketing management degree:
While these traits are beneficial, it doesn't mean you have to master them perfectly from the start. A marketing management degree offers the opportunity to develop and deepen these skills as you advance in your academic career.
If you want to study Marketing Management, there are several study options available to you:
This is an undergraduate degree that gives you the essential knowledge and skills in marketing. It usually takes three to four years.
In addition to traditional degree programs, there are also online courses and certificate programs that cover specific aspects of marketing and work well with work commitments.
Some colleges also offer a Bachelor of Science in Marketing, which may be more focused on the analytical and quantitative aspects of marketing.
If you already have a bachelor's degree and want to deepen your knowledge of marketing, an MBA program with a marketing focus may be an option.
These are specialized master's degree programs that give you the opportunity to deepen your marketing knowledge at an advanced level.
Your choice of degree program depends on your current level of education, career goals, and personal preferences. A bachelor's degree program is ideal for those entering the field of marketing, while master's degree programs are geared toward those who want to deepen their expertise or advance into leadership positions. Remember to research the specific programs and colleges to choose the one that best fits your needs.
A marketing management degree includes a wide range of course content designed to prepare students for a successful career in marketing. Here are some typical course contents:
✓ Fundamentals of Marketing: This includes an introduction to the basic principles of marketing, market analysis, and an understanding of marketing functions in business.
✓ Consumer Behavior: The study of consumer behavior helps to understand customers' needs, attitudes, and decision-making processes.
✓ Market Research: You'll learn how to conduct market research to identify market opportunities, define target audiences and perform competitive analysis.
✓ Product management: This involves the development and management of products or services, including product design, positioning and lifecycle management.
✓ Advertising and Promotion: You'll learn how to plan and implement effective advertising campaigns, including digital and traditional advertising methods.
✓ Brand communication: This includes the management of brand identity and image, as well as the development of brand campaigns.
✓ Sales and sales promotion: You will learn sales strategies and techniques, as well as how to build sales channels.
✓ Digital Marketing: In today's digital world, understanding online marketing, social media, search engine optimization and data analytics is critical.
✓ Strategic marketing management: This involves the development of marketing strategies aimed at a company's long-term goals.
✓ International Marketing: An understanding of international markets, cultures and marketing approaches is required for the global marketplace.
✓ Ethics and sustainability in marketing: This area deals with ethical issues and the integration of sustainability into marketing decisions.
This content is basic, but can vary by university and program. Marketing management degree programs are usually practice-oriented and often offer the opportunity to work on real marketing projects to gain hands-on experience.
DID YOU KNOW?
Munich Business School offers a Marketing concentration in the Bachelor's International Business program and an advanced Master's program called Marketing and Brand Management.
Marketing Management Studies
- Process and Degree
| Bachelor | Master | |
|---|---|---|
| Duration | 3 - 4 years | 1 - 2 years |
| Study contents | Basics | In-depth knowledge and specialized focuses |
| Practical experience | Often internships or practical projects | Often internships or practical projects |
| Final examination | Final thesis or final project | Final thesis or final project |
| Degree | Bachelor of Arts | Master of Arts |
| Further education | Master and then doctorate | Doctorate |
| Career entry | Possible | Possible (more salary) |
The process and completion of a marketing management degree can vary by college and program. That was just a general idea of it.
After a Marketing Management degree, you have a variety of careers and fields of work to choose from, which can easily be taken abroad if you have a good command of English. Here are some of them:
You will develop and implement marketing strategies to promote products or services to the marketplace.
You analyze market data and consumer behavior to help companies make product development and marketing decisions.
You will be responsible for the development and management of products or services, including pricing and positioning.
In these fields, you can work in advertising, PR management or media planning.
You could work in sales of products or services and build and maintain customer relationships.
In the digital era, online marketing and e-commerce experts are in demand.
You could start your own marketing business or work as a freelance marketing consultant.
These careers are just a few examples, and the marketing industry offers a wide range of career opportunities. Your choice depends on your interests and strengths, and you can work in a variety of industries, from consumer products to technology and healthcare.
For an example, the following describes in more detail 3 careers that you can enter with a marketing management degree.
Tasks: Marketing strategy development, market research, advertising campaign planning, budget management, marketing effectiveness analysis.
Why interesting?: Marketing managers have the opportunity to put creative ideas into practice and significantly influence the success of a brand or product.
Tasks: Product development, pricing, market positioning, overseeing the product life cycle, collaborating with various departments.
Why interesting?: Product managers have the opportunity to accompany a product from conception to market launch and to actively shape market positioning.
Tasks: Develop and implement online marketing strategies, monitor website traffic and conversions, create content plans, social media management.
Why interesting?: In an increasingly digital world, digital marketing managers are sought-after experts who manage a company's online success.
How much is a Marketing
Management Salary ?
| Requirements | Salary impact |
|---|---|
| Entry-level positions | Ca. 35,000 to 50,000 Euros per year |
| Mid-career positions | Ca. 50,000 to 80,000 Euros per year |
| Executive level | Can be more than 100,000 Euros per year |
| Industry | Depending on industry - e.g. higher in technology & financial sector |
| Location | Higher in metropolitan areas |
| Experience | Mostly the more experience, the higher salary |
| Qualifications | Mostly the more qualifications such as certificates, the higher the salary |
It is important to note that these are general estimates and that individual salaries can vary greatly. It is advisable to research current salaries in your region and industry to have realistic expectations. However, the marketing industry offers good earning potential, especially for experienced professionals and managers.
If you want to study Marketing Management at Munich Business School (MBS), you have options in the Bachelor and Master.
As a student at Munich Business School, you have the opportunity to tailor your apprenticeship in International Business Studies to your individual strengths and interests as part of your Bachelor's Program. After you have oriented yourself in the first phase of your Bachelor's studies, at the beginning of the third year of study you will bindingly determine the focal points that interest you in the field of Business Studies with a focus on Marketing Management. In the "International Marketing and Sales" concentration, you will acquire comprehensive knowledge about how marketing and sales methods are applied in an increasingly digital business world. This focus includes strategic aspects such as market and competition analysis as well as brand management, but also the practical implementation of an effective marketing mix based on market research and sales management. In this way, we optimally prepare you for a career in marketing management.
Would you like to complete a Marketing Management Master's degree with a focus on international marketing and brand management? Then the Master International Marketing and Brand Management at MBS could be just right for you! This degree program offers the opportunity to gain comprehensive insights into the world of international marketing and brand management. You will learn about topics such as behavioral psychology, digital marketing tools and the latest innovations to develop a deep understanding of your customers' needs - a crucial success factor in the business world. Through our hands-on approach, where theory meets real-world business needs, you'll not only gain up-to-date scientific knowledge, but also gain practical experience by working on real-world projects, developing your own marketing campaigns, and interacting with experts from the business world. This will prepare you for a successful career in marketing management!
After successfully completing this degree program, you will be able to:
After graduating with a bachelor's degree, you can call yourself a generalist in marketing management. Through your studies, you will get a general overview of all relevant topics that you need to start your career in marketing management, no matter which specific profession you choose. But there is also the possibility to become a specialist through a master's degree.
If you are not yet sure whether this degree program is right for you, you can take the pre-bachelor's course first. In this way, you can already get to know the program and prepare yourself optimally for your studies.
After successfully completing this degree program, you will be able to:
After your master's degree, you can introduce yourself as a specialist in marketing management because you have acquired in-depth knowledge. Because of this specialization, you will be in high demand in any field that requires international marketing and brand management.
Wenn du nicht sicher bist, ob du für diesen Master bereit bist, dann kannst du an der Munich Business School den Pre-Master wählen. Mit diesem Kurs bekommst du das notwendige Vorwissen und alle benötigten Methoden an die Hand, um das Marketing Management Studium erfolgreich zu bestehen.
In management, marketing plays a crucial role as it focuses on how products or services can be successfully positioned and sold in the market. Here are some of the key functions of marketing in management:
Overall, marketing in management plays a central role in the development and implementation of strategies to successfully position products or services on the market and meet the needs of customers.
Marketing in management is of crucial importance because it fulfills a variety of functions that are essential for the success of a company. In short, marketing in management helps to strengthen the market position, attract customers, increase sales and ensure the long-term competitiveness of a company. It is an essential part of any successful business strategy. However, here are some more detailed reasons why marketing in management is important:
| Market understanding | Marketing activities create a deep understanding of the market. Management can better understand the needs, desires and behaviors of customers, which forms the basis for strategic decisions. |
|---|---|
| Product development | Marketing plays a key role in the development of products or services that meet the needs and expectations of the target group. This helps to position competitive offers on the market. |
| Brand positioning | Marketing in management helps to create a clear and differentiated positioning of a brand in the market. This influences customers' perceptions and their decisions when choosing products or services. |
| Competitive advantage | Effective marketing can create a sustainable competitive advantage. Through clever positioning, differentiated offers and successful communication, a company can outperform the competition. |
| Revenue generation | Marketing activities are directly linked to revenue generation. Effective marketing of products or services leads to higher sales figures and revenue. |
| Customer loyalty | Marketing in management plays a key role in creating customer loyalty. Targeted communication and maintenance of customer relationships strengthens loyalty to the brand. |
| Promotion of innovation | Marketing promotes innovation by analyzing trends, customer feedback and market developments. This enables management to develop new products or services that meet market needs. |
| Risk mitigation | A thorough market analysis and understanding of the target audience enables management to make better-informed decisions and minimize the risk of bad investments. |
| Optimization of resources | Effective marketing helps to use resources efficiently. By focusing on targeted marketing strategies, budgets can be optimized and marketing resources used effectively. |
| Adaptation to market changes | Marketing in Management enables a company to react flexibly to market changes. By constantly analyzing trends and monitoring the competitive situation, the company can adapt its strategies. |
A marketing management degree is a course of study that focuses on planning, implementing, and monitoring marketing strategies and activities in businesses. In this degree program, you will learn how to successfully market products or services, including market research, advertising, sales promotion, and brand communication. It offers the opportunity to become a marketing expert and work in a variety of industries including advertising, sales, market research, and product management.
Ideally, a Bachelor's Program in Business Administration (Business Studies) or specifically Marketing is suitable for studying in the field of Marketing Management. These degree programs provide the necessary foundation and expertise to work successfully in marketing management. You can also search for colleges that offer specialized marketing management degree programs if you're looking for an even more focused apprenticeship.
At Munich Business School, you can focus on marketing management in the Bachelor International Business. The Master Marketing and Brand Management offers afterwards or in general the perfect rounding off of the knowledge regarding marketing management and a perfect start into professional life.
A Marketing Management degree usually takes about three to four years to complete for a Bachelor's Program. However, this depends on the university, the program, and the country you study in. There are also master's degree programs in marketing management that can take about one to two years if you already have a bachelor's degree in a related field.
With a marketing management degree, a wide range of career opportunities are open to you. For example, you can work in marketing, market research, product management, advertising, sales, e-commerce or self-employment. The possibilities are many, and your choice depends on your interests and strengths. More information on this above in the text. A marketing management degree provides a solid foundation to succeed in the world of marketing.
The exact requirements for a marketing management degree can vary depending on the university and country. As a rule, however, you need a university entrance qualification, such as the high school diploma or a comparable qualification. For a Master's program, a successfully completed Bachelor's Program is necessary.
Some universities also require language skills, especially if the course is offered in English. More information on the requirements can be found in the text above. It is advisable to check the specific admission criteria of the universities to which you wish to apply.
