Munich Business School offers a Marketing concentration in the Bachelor's International Business program and an advanced Master's program called Marketing and Brand Management.
Your path to becoming a marketing expert begins with a Marketing Management degree. This degree program offers the opportunity to dive deep into the world of marketing and develop a solid understanding of strategies, analysis, and creative approaches. On this page, you'll learn how a marketing management degree will give you the skills and knowledge you need to succeed in the marketing industry and make a career as an expert in this dynamic field.
Marketing management is an area of business management concerned with the planning, implementation and monitoring of marketing strategies and activities in order to achieve a company's objectives. Essentially, it is concerned with how products or services are successfully positioned and marketed in the marketplace in order to appeal to customers and generate sales. This involves coordinating and managing various aspects of marketing, such as market research, product development, pricing, sales and advertising. Marketing management plays a critical role in creating brand equity and customer loyalty, and is of great importance in today's economy.
There are several good reasons to study marketing:
A marketing degree opens up a wide range of career opportunities in various industries, including marketing management, advertising, market research, product management, sales, and digital marketing.
Marketing enables creative ideas to be put into practice and innovative solutions to business challenges to be found.
Demand for marketing professionals is consistently high as companies constantly strive to compete and win customers in a competitive marketplace.
Good marketing is critical to the success of a business. As a marketing expert, you help increase the growth and profitability of your company.
Marketing promotes the development of skills in analysis, communication, project management, and critical thinking that are useful in various areas of life.
In a globalized world, Marketing enables an understanding of international markets and cultural differences, which is invaluable in a global economy.
Certain interests and characteristics are advantageous for a successful marketing management degree. While these traits are beneficial, it doesn't mean you have to master them perfectly from the start. A marketing management degree offers the opportunity to develop and deepen these skills as you advance in your academic career.
A marketing management degree covers a wide range of subjects designed to prepare students for a successful career in marketing. Here are some typical subjects covered:
| Topics | Explanation |
| Fundamentals of Marketing | This includes an introduction to the basic principles of marketing, market analysis, and an understanding of marketing functions in business. |
| Consumer Behavior | The study of consumer behavior helps to understand customers' needs, attitudes, and decision-making processes. |
| Market Research | You'll learn how to conduct market research to identify market opportunities, define target audiences and perform competitive analysis. |
| Product management | This involves the development and management of products or services, including product design, positioning and lifecycle management. |
| Advertising and Promotion | You'll learn how to plan and implement effective advertising campaigns, including digital and traditional advertising methods. |
| Brand communication | This includes the management of brand identity and image, as well as the development of brand campaigns. |
| Sales and sales promotion | You will learn sales strategies and techniques, as well as how to build sales channels. |
| Digital Marketing | In today's digital world, understanding online marketing, social media, search engine optimization and data analytics is critical. |
| Strategic marketing management | This involves the development of marketing strategies aimed at a company's long-term goals. |
| International Marketing | An understanding of international markets, cultures and marketing approaches is required for the global marketplace. |
| Ethics and sustainability in marketing | This area deals with ethical issues and the integration of sustainability into marketing decisions. |
Munich Business School not only offers you a degree in business administration, but also focuses on international business, so that after graduation you can pursue your chosen career anywhere in the world. At MBS, you can expect small study groups, dedicated teachers, and award-winning programs. But more importantly, your name matters to us. Here, you are not an anonymous member, but the driving force that motivates us every morning. As a small, private university, we take the time to address your concerns and offer you a tailor-made study experience. Our lecturers have extensive practical experience and teach you skills that really count. Studying at MBS offers many highlights such as business projects, internships, semesters abroad, plenty of networking opportunities, and much more. In addition to sound business knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a future professional and prepare you optimally for a wide range of careers.
If you want to study Marketing at Munich Business School (MBS), you have options in the Bachelor and Master.
As a student at Munich Business School, you have the opportunity to tailor your apprenticeship in International Business Studies to your individual strengths and interests as part of your Bachelor's Program. After you have oriented yourself in the first phase of your Bachelor's studies, at the beginning of the third year of study you will bindingly determine the focal points that interest you in the field of Business Studies with a focus on Marketing Management. In the "International Marketing and Sales" concentration, you will acquire comprehensive knowledge about how marketing and sales methods are applied in an increasingly digital business world. This focus includes strategic aspects such as market and competition analysis as well as brand management, but also the practical implementation of an effective marketing mix based on market research and sales management. In this way, we optimally prepare you for a career in marketing management.
After successfully completing this degree program, you will be able to:
After graduating with a bachelor's degree, you can call yourself a generalist in marketing management. Through your studies, you will get a general overview of all relevant topics that you need to start your career in marketing management, no matter which specific profession you choose. But there is also the possibility to become a specialist through a master's degree.
If you are not yet sure whether this degree program is right for you, you can take the pre-bachelor's course first. In this way, you can already get to know the program and prepare yourself optimally for your studies.
Would you like to complete a Marketing Management Master's degree with a focus on international marketing and brand management? Then the Master International Marketing and Brand Management at MBS could be just right for you! This degree program offers the opportunity to gain comprehensive insights into the world of international marketing and brand management. You will learn about topics such as behavioral psychology, digital marketing tools and the latest innovations to develop a deep understanding of your customers' needs - a crucial success factor in the business world. Through our hands-on approach, where theory meets real-world business needs, you'll not only gain up-to-date scientific knowledge, but also gain practical experience by working on real-world projects, developing your own marketing campaigns, and interacting with experts from the business world. This will prepare you for a successful career in marketing management!
After successfully completing this degree program, you will be able to:
After your master's degree, you can introduce yourself as a specialist in marketing management because you have acquired in-depth knowledge. Because of this specialization, you will be in high demand in any field that requires international marketing and brand management.
If you are unsure whether you are ready for this master's program, you can choose the Pre-Master's program at Munich Business School. This course will provide you with the necessary background knowledge and all the methods you need to successfully complete the Marketing Management program.
The salary level depends on several factors. In entry-level positions, the annual salary is usually between approximately $40,000 and $60,000. With increasing professional experience and at the mid-career level, the income is often in the range of approximately $60,000 to $100,000 per year. At management level, the salary can be significantly higher and exceed the €100,000 mark per year.
The industry also plays a significant role: in areas such as the technology or finance sector, salaries are usually higher than in other sectors of the economy. Location also has an impact—salaries are generally higher in large cities and metropolitan areas. In addition, with growing experience and additional qualifications, such as relevant certificates, income usually increases noticeably.
For an example, the following describes in more detail 3 careers that you can enter with a marketing degree.
A marketing management degree is a course of study that focuses on planning, implementing, and monitoring marketing strategies and activities in businesses. In this degree program, you will learn how to successfully market products or services, including market research, advertising, sales promotion, and brand communication. It offers the opportunity to become a marketing expert and work in a variety of industries including advertising, sales, market research, and product management.
Ideally, a Bachelor's Program in Business Administration (Business Studies) or specifically Marketing is suitable for studying in the field of Marketing Management. These degree programs provide the necessary foundation and expertise to work successfully in marketing management. You can also search for colleges that offer specialized marketing management degree programs if you're looking for an even more focused apprenticeship.
At Munich Business School, you can focus on marketing management in the Bachelor International Business. The Master Marketing and Brand Management offers afterwards or in general the perfect rounding off of the knowledge regarding marketing management and a perfect start into professional life.
A Marketing Management degree usually takes about three to four years to complete for a Bachelor's Program. However, this depends on the university, the program, and the country you study in. There are also master's degree programs in marketing management that can take about one to two years if you already have a bachelor's degree in a related field.
With a marketing management degree, a wide range of career opportunities are open to you. For example, you can work in marketing, market research, product management, advertising, sales, e-commerce or self-employment. The possibilities are many, and your choice depends on your interests and strengths. A marketing management degree provides a solid foundation to succeed in the world of marketing.
The exact requirements for a marketing management degree can vary depending on the university and country. As a rule, however, you need a university entrance qualification, such as the high school diploma or a comparable qualification. For a Master's program, a successfully completed Bachelor's Program is necessary.
Some universities also require language skills, especially if the course is offered in English. It is advisable to check the specific admission criteria of the universities to which you wish to apply.
Elsenheimerstraße 61
80687 München Germany
