✓ Brand communication: This includes the management of brand identity and image, as well as the development of brand campaigns.
✓ Sales and sales promotion: You will learn sales strategies and techniques, as well as how to build sales channels.
✓ Digital Marketing: In today's digital world, understanding online marketing, social media, search engine optimization and data analytics is critical.
✓ Strategic marketing management: This involves the development of marketing strategies aimed at a company's long-term goals.
✓ International Marketing: An understanding of international markets, cultures and marketing approaches is required for the global marketplace.
✓ Ethics and sustainability in marketing: This area deals with ethical issues and the integration of sustainability into marketing decisions.