You have already studied or worked in a non-German speaking country for at least one year? If so, you have the option of completing a subject-specific internship in a German-speaking company in the 3rd semester.
Truly understanding your customers is key for any business success! With our program, we will help you build your own expert profile in the area of international marketing and branding: from behavioral insights to digital marketing tools to innovation. Our ‘theory meets practice’ approach means that you will learn about the latest scientific evidence while also applying your knowledge when working on real-life projects, developing your own marketing campaigns and interacting with business professionals to prepare for your own career.
One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.
Students in the International Marketing and Brand Management master program have the opportunity to spend their third semester abroad at one of our numerous international partner universities. During your semester abroad, you will gather extensive international experience and expand your intercultural skills. Students can also choose to spend two semesters at selected universities and complete their studies with a dual degree.
If you have already studied or worked abroad in a non-German-speaking country, you will also have the option of completing an internship specific to your subject area at a company in Germany, Austria or the German-speaking part of Switzerland. Internships run for at least 15 weeks.
A central component of the program is the semester abroad at one of more than 70 partner universities worldwide at Munich Business School – in Europe or on another continent. Whether in France, the United States, China, Australia, or Mexico, the stay abroad is an unforgettable experience for many students, allowing them to gain international experience, form lifelong friendships, and collect valuable academic and personal impressions. The International Center of Munich Business School provides comprehensive guidance and support in choosing the right partner university and with all organizational matters.
Studying at Munich Business School is an international experience, because internationality is not only taught but also lived. This is why studying abroad is an integral part of our programs. MBS maintains partnerships with over 70 universities worldwide and is continuously expanding its international network. The cooperations range from classic programs such as ERASMUS+ and exchange programs to over 20 dual-degree agreements with partners in Europe, Asia, Australia, and the USA.
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities. Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. The dual degree is only available in the fall start. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals and provide you with valuable contacts through their network. At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places.
In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements. You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The quality of teaching and the training of sought-after specialists and managers are at the heart of Munich Business School. By studying at MBS, you are making an investment in your future. You can conveniently pay your tuition fees in three semester installments or 18 monthly installments.
Early Bird Special - Deadlines
Spring Intake: 15 October – € 1,000 discount
Fall Intake: 15 February – € 1,000 discount
Discover our scholarships and 100% study financing with Brain Capital. You can find all the information you need under Scholarships and Study Financing.
The main requirement for admission to the Master study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor.
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
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