DBA Conference 2026

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Assistant Professor, Department of Design & Innovation, Weatherhead School of Management. Miyeon Jung is an Assistant Professor of Marketing in the Department of Design and Innovation. Her research focuses on digital marketing, digital healthcare, and blockchain. She collaborates with firms in mobile commerce, digital healthcare, and blockchain industries, exploring research questions that enhance marketing effectiveness and operational efficiency. Her work has been published in leading journals, including the Journal of Marketing and Production and Operations Management, and has been featured in Harvard Business Review and The Wall Street Journal. She serves as a co-track chair and session chair at the DSI Annual Conference. She earned her B.S. in Industrial Engineering from POSTECH and her Ph.D. in Management Engineering from KAIST.

Professor of Organizational Behavior, Weatherhead School of Management, Case Western Reserve University. Books published by Stanford University Press include Quantum Leadership (2019), Flourishing Enterprise (2014), Embedded Sustainability (2011), and Sustainable Value (2008).

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Assistant Professor, Department of Design & Innovation, Weatherhead School of Management. Miyeon Jung is an Assistant Professor of Marketing in the Department of Design and Innovation. Her research focuses on digital marketing, digital healthcare, and blockchain. She collaborates with firms in mobile commerce, digital healthcare, and blockchain industries, exploring research questions that enhance marketing effectiveness and operational efficiency. Her work has been published in leading journals, including the Journal of Marketing and Production and Operations Management, and has been featured in Harvard Business Review and The Wall Street Journal. She serves as a co-track chair and session chair at the DSI Annual Conference. She earned her B.S. in Industrial Engineering from POSTECH and her Ph.D. in Management Engineering from KAIST.

Sebastian is a Doctor of Business Administration (DBA) candidate focusing on sustainable brand management and consumer behavior. His research explores how sustainability can be effectively integrated into product design and marketing strategies to enhance brand image and purchase decisions, with a particular emphasis on the motorcycle protective apparel industry.

Sebastian is a Doctor of Business Administration (DBA) candidate focusing on sustainable brand management and consumer behavior. His research explores how sustainability can be effectively integrated into product design and marketing strategies to enhance brand image and purchase decisions, with a particular emphasis on the motorcycle protective apparel industry.

Constantin is a DBA candidate at Munich Business School and works as a Line of Business Manager in the German property insurance sector. His research focuses on Corporate Environmental Responsibility (CER) in property insurance, examining institutional and stakeholder drivers, practical barriers, and effective implementation approaches

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