Dr. Alexandra Vignolles, Associate Professor at MBS partner university INSEEC Business School, gave the students interesting insights into celebrity endorsement. The title of her lecture: “I Want You to Embody my Brand – Celebrity Endorsement from Dream to Nightmare”.
Related Articles
Luxury Experts from KEYLENS Management Consultants Give Guest Lecture on “Lead Management in the Luxury Industry”
April 9, 2019
MBS Students @ Cartier TANK Exhibition: The Art of Clienteling
Julia Riedmeier
August 11, 2021
MBS Luxury Dialogue: Sales Management at MCM
February 23, 2016