New Publications From the MBS Faculty

April 27, 2021

In the past few months, several journal articles from the MBS professors have been published. The blog article gives an overview of the most recent publications. As in previous publications, MBS professor Dr. Sophie Hieke […]

Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]