Articles by Julia Riedmeier

Dr. Julia Riedmeier is a strategy consultant and lecturer for Luxury Management and Market Research. As founder and managing director of CODE LUXE, a strategic consultancy for luxury brands, she works closely with company leaders. Mainly on digital and purposeful neo luxury strategies in the automotive, jewelry & watches and yachting industry. Besides her consulting activities, she holds – amongst others – the lectureship for Market Research at the International University of Monaco and the leadership of the luxury module in the International Business master‘s program at Munich Business School (MBS). A special format of her module Luxury Management is the initiative Luxury Business Dialogue, where luxury professionals share their insights and connect with future talents. Furthermore, Dr. Julia Riedmeier is a jury member of the annual Monaco-based luxury business pitching competition “The Mark Challenge” and think tank member of the digital platform on sustainable luxury “Haus von Eden”. The combination of her advisory and industry experience with academic knowledge and practices is a key benefit of her courses. Within her doctoral work, she researched on luxury brand management in times of co-creation. She studied International Business in Berlin, Munich, Shanghai and holds a master's degree from MBS. Prior, she has worked at Inlux and Hermès in communication and retail.