Dr. Julia Riedmeier is a strategy consultant and lecturer for Luxury Management and Market Research. As founder and managing director of CODE LUXE, a strategic consultancy for luxury brands, she works closely with company leaders. Mainly on digital and purposeful neo luxury strategies in the automotive, jewelry & watches and yachting industry.
Besides her consulting activities, she holds – amongst others – the lectureship for Market Research at the International University of Monaco and the leadership of the luxury module in the International Business master‘s program at Munich Business School (MBS). A special format of her module Luxury Management is the initiative Luxury Business Dialogue, where luxury professionals share their insights and connect with future talents.
Furthermore, Dr. Julia Riedmeier is a jury member of the annual Monaco-based luxury business pitching competition “The Mark Challenge” and think tank member of the digital platform on sustainable luxury “Haus von Eden”. The combination of her advisory and industry experience with academic knowledge and practices is a key benefit of her courses.
Within her doctoral work, she researched on luxury brand management in times of co-creation. She studied International Business in Berlin, Munich, Shanghai and holds a master's degree from MBS. Prior, she has worked at Inlux and Hermès in communication and retail.
At the Luxury Alumni Talk in February and March 2022, former MBS students Emna Rabai and Bernhard Franz talked about their experiences with the Mark Challenge and their careers after university. Benefiting from the knowledge […]
At this year’s Luxury Insight Talk, Frederik Schreve, founder and CEO of OKTAVE, provided insight into the topic of luxury retail. This year’s Luxury Insight Talk in the master’s program in International Business was all […]
At this year’s Luxury Business Dialogue, Maxime Scheuer, Client Experience Project Manager CHANEL Haute Couture and MBS alumnus, provided insights into the iconic Parisian luxury house CHANEL Haute Couture. Martina Dengler, Alumni Relations Manager, initiated […]
In the course Luxury Brand Management, MBS students learn about the codes of a luxury brand which create their dream value and iconic aura, as well as key elements of a well-defined communication and distribution […]
Natalia Langsdale is a consummate luxury professional with a dedicated expertise in the marketing, PR, and event field, with a focus on industries targeting UHNWI (Ultra High-Net-Worth-Individuals) such as private aviation and yachting. Strongly tied […]
The Mark Challenge is an annual business plan competition from the International University of Monaco dedicated to luxury passionate students and entrepreneurs. The competition is about sustainable business concepts in the luxury field that build […]
This year’s Luxury Business Dialogue was initiated by Jonas A. Schober, Client Insights & Omnichannel Coordinator at Cartier Northern Europe and MBS alumnus, and Julia Riedmeier, MBS lecturer and module leader for Luxury Management. The […]