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Using the Business Model Canvas as a Tool
Last week, the creators and developers of the tool “Business Model Canvas”, Alexander Osterwalder und Yves Pigneur, got the Strategy Award from the Thinkers50-Organisation. Of course, the tool is also taught and applied at MBS. [...] -
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University Reloaded: Social Responsibility as the First Mission
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Professors Reloaded: From Imparter of Knowledge to Bridge Builder, Moderator and Sparring Partner
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Video: MBS Professor David Wagner Interviewed on “Social Media in Sports Marketing”
At the Medientage München event, Europe’s biggest media conference, MBS Professor David Wagner gave a lecture on “Social Media in Sports Marketing”, and was interviewed on the topic (in German language). Thanks to the [...] -
Lecturer Prof. Dr. Heiko Seif represents MBS at TTIP Panel Discussion
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Where the Customer is King: Part 1 – Growth by Customer-Centered Service Innovations