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MBS Professor Dr. Alexander Hahn Co-Authors Study on Chatbots and Brand Management
Dr. Alexander Hahn, Professor for Digital Marketing and Communication at Munich Business School, has co-authored an empirical study on chatbots and brand management. While in the USA and China chatbots are already part of digital [...] -
Recruiting @ MBS: Hidden Champions – ARISTO Group and Gerson Lehrman Group (GLG)
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Jack Nasher’s Bestseller “Convinced” Tagged as “Business Book to Watch in November 2018”
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Students of Indian iFEEL Institute of Management Studies Visit MBS
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MBS Alumna Martina Essler Shares Insights Into »Sustainable Product Controlling @ AUDI«
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Brexit and British Relations to Europe – Her Majesty’s Consul-General at MBS
On February 13, the British Consul-General in Munich, Paul Heardman, visited Munich Business School. As a Consul-General he runs the consulate in Munich which is part of the British Embassy in Berlin and represents the [...] -
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New Textbook on Sustainability Management Co-Authored by MBS Professor Nancy Landrum
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David Wagner Explores Community-Centric Leadership in IMD Publication
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MBS Startup Keller Sports Featured in brand eins Business Magazine