Unity Innovation Day at MBS

February 19, 2016

Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]

MBS Invest Speaker Series: Crypto Currencies

February 17, 2016

MBS Bachelor International Business alumnus Christoph Hering, CEO and Co-Founder of BitShares Munich, was the first invited speaker of the MBS Invest student initiative this semester. He shared his knowledge and insights on block chains, […]

Humanitarian Supply Chain Performance Management

February 15, 2016

Eight out of the top ten deadliest as well as costliest natural disasters that were recorded between 1980 and 2014 have happened since 2003. Not only natural disasters, but also manmade disasters are expected to […]

Marketing in a Digital Global World

November 20, 2015

Yesterday evening, our students got the opportunity to get in touch with MBS alumnus Jan Hildebrand. Jan is a dedicated expert for digital marketing at a leading international consultancy company and provided the students with […]

E-Commerce in China: The Case of FC Bayern Munich

November 10, 2015

These days, Philip Dowling from management consultant firm Bain & Company visited MBS to talk about e-commerce in China at the example of FC Bayern München football club. Thank you for the interesting presentation.

Industry 4.0: Man and Machine Hand in Hand

September 26, 2015

My last article titled “Innovative Wasteland Germany? – Not anymore!” already discussed how “Industry 4.0”, meaning the digitalization of product development and production, will have a significant impact on Germany’s long-term future perspectives. The article […]

Paradise at Risk! M.d.L. Markus Blume an der MBS

February 10, 2015

Big data, digitalization, geopolitical changes – these three terms stand for the rapid change the world is undergoing in the 21st century. Is it, maybe, too rapid for our society and our economy? Markus Blume, […]

Luxury 2.0? The Digitalization of Exclusivity

September 19, 2014

Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]

Alibaba’s “Journey to the West”

August 18, 2014

The “Journey to the West” (西游记) by Wu Cheng’en belongs to China’s four classical novels. Every child in China knows the story written during the Ming Dynasty about the “Monkey King”, who sets out for […]

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