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Borussia Dortmund

Audi Dialog: Strong Brand or “True Love” – A Contradiction in Terms?

Prof. Dr. Dr. h.c. Josef Hackforth June 5, 2015

BVB marketing director Carsten Cramer at the Audi Dialog at Munich Business School Brand triad, business development, brand extension – hearing such terms, we hardly thought about football. Basically, however, football clubs have become real […]

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Authors

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    Prof. Dr. Christopher Weilage

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    Prof. Dr. Christian Schmidkonz

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    Prof. Dr. Hans H. Jung

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    Prof. Dr. Gabriella Maráz

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  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

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    Prof. Dr. Marc-Michael Bergfeld

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    Prof. Dr. Heiko Seif

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    Prof. Dr. Patricia Kraft

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    Prof. Dr. Wolfgang Zirus

    published 22 articles

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    Prof. Dr. Todd Davey

    published 10 articles

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