The Best Final Theses in 2022
More than 170 final theses were submitted to the examination office of Munich Business School in 2022. Four of them stood out in particular: They are the best theses of the year and were included […]
Final Thesis
Writing Your Master’s Thesis While Working at a Company – MBS Alumnus Philip Dorpema Shares His Experiences
When students reach the home stretch of their degree, they not only need to find a suitable topic for their final thesis, they also need to decide whether to write their thesis at the university […]
Studying During War: How It Feels To Write the Thesis From Kyiv
The war in Ukraine is unfortunately also part of the reality at Munich Business School. The MBS student body is international and many Ukrainian MBS students (and not only these) are currently fearing for their […]
“MBS Outstanding Thesis” – The Best Final Papers of 2021
Last year, four further theses produced by our MBS graduates were selected for inclusion in ‘MBS Outstanding Thesis’, a series of working papers. This blog article introduces the outstanding final papers in 2021. Whether at […]
Impact of Recommender Systems on Consumers’ Purchase Intention
“Being digitally connected substantially changes the way companies compete and succeed” (Jung, Kraft, 2017). With advancements in information technology, e-commerce plays an important role in our daily lives and provides consumers with a great deal […]
When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
New Requirements for Customer Experience in the European Apparel Industry During COVID-19
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
From Research to Delivery: How MBS Alumna Julia Kraft Applies the Research Results of Her Master’s Thesis in Consulting Practice
A Promising Start The children’s rights and world renown activist Malala Yousafzai once stated: “It is very important to know who you are. To make decisions. To show who you are.” As many students during […]
Football is Attractive for the Fans – and Vice Versa!?
Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]