MBS insights
Discover our Programs 
  • Insights
  • English
  • MBS Campus & Community
    • MBS
    • Students
    • Faculty
    • Alumni
    • Entrepreneurs
    • International
    • Career
  • MBS Topics
    • International Business
    • Innovation & Entrepreneurship
    • Management & Leadership
    • Family Business
    • Marketing & Sales
    • Sports Business & Communication
    • Business Education
    • Social Impact
    • Digital Business & Operations
    • Finance & Accounting
  • MBS International
    • Europe
    • Asia-Pacific
    • North America
    • Latin America
    • Middle East & Africa
    • Global Focus
  • MBS Programs
    • Bachelor International Business
    • Master International Business
    • Master Sports Business and Communication
    • Master Innovation and Entrepreneurship
    • Master International Marketing and Brand Management
    • MBA General Management Full-Time
    • MBA General Management Part-Time
    • DBA
    • Executive Education

Internationalization

Benno Ruwe @ MBS

The internationalization strategy of FC Bayern Munich – Benno Ruwe @ MBS

Jakob von der Wense March 12, 2020

FC Bayern Munich and Munich Business School share a couple of similar strategies and values. Both institutions attach particular importance to an international orientation and strategy. That is why the visit of Benno Ruwe, Head […]

MBS Internationalization

New Working Paper: “Practical Application of the Uppsala Internationalization Model”

August 6, 2018

Munich Business School has published a new working paper that focuses on the “Practical Application of the Uppsala Internationalization Model – Lessons from 8 Case Studies”. In the paper, which is based on the thesis […]

MBS Family Affairs

“Family Affairs” Alumni Lecture Series Pt. 2 – Leadership & Change Management

March 1, 2018

Yesterday’s “Family Affairs” event marked the second part of the four-part lecture series that focuses on the joy and challenges of entering, leading, changing, and exiting a family business. The series features several MBS alumni […]

MBS Japan

Case Study – A German High-Tech Company’s Strategy for Entering the Japanese Market

Prof. Dr. Heiko Seif, Alexander Zettl, Hubert Stärker January 31, 2018

Recently, the EU and Japan have agreed on a free trade agreement to enter into force in 2019. If the agreement were implemented as planned, the world’s largest free trade area would be created. Japan […]

MBS Logo

Courage News: Two New Working Papers on Family Business

June 13, 2017

Munich Business School has recently published two new working papers dealing with topics related to family business: The Internationalization of German Family Firms to Latin America In their working paper An Exploratory Approach to the […]

MBS Sharing Economy

Internationalization Strategies for Business Models Based on Sharing Economy Principles – an Analysis of Selected Enterprises

Frizzi Beatrice Engler-Hamm, Prof. Dr. Heiko Seif April 22, 2016

Disruptive business models, based on platform and sharing economy principles, have changed the markets of many industries. On a global level, new participation possibilities are arising for all sorts of business partners. “Swapping instead of […]

MBS Tags

MBA Recruiting Ranking Career Marketing BMW Digital Transformation Interview Workshop Family Firm Family Firms Event Alumni Sustainability Innovation Entrepreneurship Leadership Luxury Management International Week Digitization Family Business Startup Semester Abroad Happiness Conference China Study Abroad Research International Partner University

Explore MBS

  • MBS Thaer Tafesh

    Non-German-Speaking Student Does Internship in German

    February 1, 2017
  • MBS Alumni Careers

    Four MBS Graduates Share Their Experiences at Latest “Alumni Careers” Event

    February 22, 2019
  • Hot Topics of the Working World: International Teams ‒ Heaven or Hell?

    Prof. Dr. Arnd Albrecht April 17, 2015
  • MBS Dine & Discuss: The Future of Talent

    March 12, 2015
  • MBS Design Sprint

    Bachelor Students Engage in Design Sprint Workshop to Enhance Visitor Experience at MBS Open House Event

    February 4, 2019

Authors

  • Prof. Dr. Christopher Weilage
    Prof. Dr. Christopher Weilage

    published 48 articles

  • Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 41 articles

  • Prof. Dr. Hans H. Jung
    Prof. Dr. Hans H. Jung

    published 44 articles

  • Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Prof. Dr. Gabriella Maráz
    Prof. Dr. Gabriella Maráz

    published 28 articles

  • Prof. Dr. Evelyn Albrecht
    Prof. Dr. Evelyn Albrecht

    published 24 articles

  • Prof. Dr. Marc-Michael Bergfeld
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Prof. Dr. Heiko Seif
    Prof. Dr. Heiko Seif

    published 23 articles

  • Prof. Dr. Patricia Kraft
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Prof. Dr. Wolfgang Zirus
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • MBS Connect
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School