Master Trial Lecture Sports Management & Media

Date: May 28, 2026
Time: 2:00 – 3:00 PM (CET)
Language: English
Format: Online Session via MS Teams

Host: Junior Leyba
Professor: Prof. Dr. Heiko Seif

The global sports industry is a dynamic and fast-growing sector shaped by media, technology, and evolving fan engagement. In this trial lecture, we explore the fundamentals of sports business, including key industry segments such as sports media, broadcasting, streaming platforms, professional sports clubs, and leading sports equipment brands — with a special look at Munich-based companies.

You will learn:

• The wide range of career opportunities in sports management — and how you can position yourself for success in this exciting field.
• How the sports business ecosystem is structured, from clubs and leagues to media and sponsors.
• The role of broadcasting, digital platforms, and streaming in shaping modern sports consumption

Following the lecture, MBS Program Advisor Junior Leyba will moderate a Q&A session, answering your questions about the study programs and the admissions process.

This event is ideal for prospective students and professionals who want to gain a solid introduction to the sports business world while exploring academic and career opportunities in Sports Management & Media.

Registration:

• Registration is free, but spaces are limited, so reserve your spot early.
• If you register but can no longer attend, please let us know as soon as possible so we can offer your place to someone else.
• Once you register, you’ll receive all logistical details and updates via email.