Study Sports Management in Germany
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Study Sports Management in Germany - A Comparison

Germany is a global hub for sports and business, making it an ideal destination for students looking to advance their careers in sports management. With a strong academic reputation and close industry connections, several German universities offer specialized Master's programs in this field. However, choosing the right program can be challenging. This article compares three Master's programs in Sports Management from different universities, analyzing their curriculum, industry ties, and career prospects to help prospective students make an informed decision.

A brief introduction to the three courses of study

Before we compare the programs in detail, let's take a quick look at the individual programs. Each of the three universities – Munich Business School, HAM and IST Hochschule – offers Sports Management programs with specific focuses and orientations.

Master International Business | Sports Management and Media (Munich Business School)

The MBS program combines international business education with a specialized focus on sports management and media. Through hands-on projects and strong industry connections, students gain expertise in strategic management, marketing, digital media, and event organization.

Master Sports Management (Hochschule für angewandtes Management)

The HAM program blends business management with key aspects of sports management, including marketing, event planning, and leadership. The semi-virtual study format allows students to gain real-world experience while pursuing their degree.

Master Sports Business Management (IST Hochschule für Management)

This master's program is designed for professionals looking to deepen their expertise in sports business, covering topics like marketing, sponsorship, event management, and digital transformation. The program offers a mix of online learning and practical projects.

Special features of the three Sports Management programs in Germany

The following special features play a role in one or more of the Sports Management Master's programs at Munich Business School (MBS), Hochschule für angewandtes Management (HAM) and IST Hochschule für Management (IST). They provide insights into the content, structure and special features of the programs and how they deviate from each other.

MBS Master International Business | Sports Management and Media

Elective(s): Integrated ✔️

Concentration(s): Not planned ❌

International Focus: Integrated ✔️

Semester abroad: Integrated ✔️

Mentoring Program: Integrated ✔️

Project: Integrated ✔️

Virtual Learning: Not planned ❌

Case Studies: Not planned ❌
╰┈➤ Conclusion: 5/8
HAM Master Sports Management

Elective(s): Not planned ❌

Concentration(s): Integrated ✔️

International Focus: Not planned ❌

Semester abroad: Not planned ❌

Mentoring Program: Not planned ❌

Project: Integrated ✔️

Virtual Learning: Partially ❔

Case Studies: Not planned ❌
╰┈➤ Conclusion: 2,5/8
IST Master Sports Business Management

Elective(s): Integrated ✔️

Concentration(s): Not planned ❌

International Focus: Not planned ❌

Semester abroad: Not planned ❌

Mentoring Program: Not planned ❌

Project: Integrated ✔️

Virtual Learning: Integrated ✔️

Case Studies: Integrated ✔️
╰┈➤ Conclusion: 4/8

Explanations

The following is a brief explanation of the concepts mentioned in the program.

Mentoring Program

A mentoring program connects you with experienced professionals or alumni who are ready to provide valuable advice, career tips, and personal support.

Project

All three Universities have special projects in their course of study, but each is different in their focus.

A business project (MBS) is industry-oriented and practical, solving real-world business problems. A concentration project (HAM) is more specialized, deepening knowledge in a chosen field, but may still have practical applications. A scientific project (IST) is purely research-focused, emphasizing theoretical frameworks, data collection, and academic analysis.

Virtual Learning

Virtual learning refers to education conducted online, allowing students to access lectures, assignments, and discussions remotely. It offers flexibility and interactive tools for studying from anywhere, often through digital platforms, live sessions, or recorded materials.

Case Studies

Case studies are real-world business scenarios or problems analyzed in an academic setting to help students apply theoretical knowledge to practical situations. They are commonly used in business and management programs to develop problem-solving and decision-making skills.

Accreditations of the 3 Universities

A university's accreditations are an important indicator of the quality and recognition of its study programs. Institutions such as the Ministry of Education, FIBAA, the German Council of Science and Humanities, and renowned international accreditation organizations such as AMBA, AACSB, and EQUIS assess the academic excellence, practical orientation, and international standards of universities. Below, we take a look at the most important accreditations of the three programs of the Munich Business School (MBS), the Hochschule für angewandtes Management (HAM) and the IST Hochschule.

MBS HAM IST
German Ministry of Education ✔️ ✔️ ✔️
FIBAA ✔️ ✔️ ✔️
German Council of Science and Humanities ✔️ ✔️ ✔️
AMBA
AACSB ✔️
EQUIS

What role does internationality have in the 3 Sports Management Programs?

The level of internationality varies across the three universities and their respective programs:

  • Munich Business School (Master International Business | Sports Management and Media)
    Internationality plays a key role in this program, as it is specifically designed for the global sports industry. Students benefit from international networks, hands-on projects with global companies, and English-taught courses, with optional study abroad opportunities further enhancing the international experience.
  • Hochschule für angewandtes Management (M.A. Sport Management)
    While the program primarily focuses on the German-speaking sports industry, it does incorporate international aspects through case studies and collaborations. The semi-virtual study model allows students to gain practical experience alongside their studies, which can include international exposure.
  • IST Hochschule (Master Sports Business Management)
    This program includes international perspectives on global sports markets and trends, but is more focused on practical applications within the German-speaking sports industry. The flexible study format enables students to integrate international experiences on an individual basis.

Study Sports Management in Germany - Key Facts

The following table summarizes the key facts about the three different Sports Management programs in Germany for you.

Munich Business School Hochschule für angewandtes Management IST Hochschule für Management
Degree program Master International Business - Sports Management and Media Master Sports Management Master Sports Business Management
Final degree Master of Arts Master of Arts Master of Arts
Duration 3 Semesters 3 Semesters 4 - 6 Semesters
Study program language English German German
Start of studies Winter semester Winter & summer semester Winter & summer semester
Location Munich Berlin, Dortmund/Unna, Düsseldorf, Frankfurt/Main, Hamburg, Hannover, Cologne, Mannheim, Munich/Ismaning, Nuremberg, Stuttgart, Vienna (Austria) Remote
Format Full-time study Full-time study Full-time or part-time study
Numerus Clausus No Numerus Clausus No Numerus Clausus No Numerus Clausus
Recognition State-recognized State-recognized State-recognized
Study requirements Bachelor's degree in a related subject or a pre-master's program instead, also possible without a bachelor's degree under certain circumstances, proof of English proficiency through a test or a previous degree in English Equivalent or similar undergraduate degree (pre-study course or recognition of a practical semester is partially possible/necessary) A first degree in a similar subject. Alternatively, a different first degree with relevant additional qualifications and professional experience in the industry. Proof of 30 credit points from economics courses or completion of bridge courses. At least three months of practical training or professional experience in a sports organization or a sports-related business.
Scholarship opportunities? Yes, up to €4,000 in funding No Yes, mostly about €3,000 in funding
Thesis Master's thesis in German or English Master's thesis Master's thesis
Special features Electives, International Focus, Semester abroad, Mentoring Program, Business Project, Renowned Trainers from Sports Management, Dual Degree possible Concentration, Concentration Project, Partially Virtual Learning & Partially On-site Study, 42% practical relevance, Study Plus (Study beside work) & Dual Plus (Combining practical work in a specific company with theoretical lectures at a university) Possible Electives, Scientific Project, 100% Virtual Learning, Case Studies, also Dual Study possible

Which location is better suited to Study Sports Management in Germany?

The best location for your Sports Management Study in Germany depends on your personal preferences and goals. Your choice should depend on your budget, industries and lifestyle. Here is a rough consideration of the three locations Munich, Cologne and Hamburg for a Study Sports Management in Germany:





Munich Cologne Hamburg
Economy 10/10 7/10 8/10
Internationality 9/10 8/10 7/10
Networking Opportunities 8/10 6/10 7/10
Infrastructure 9/10 9/10 9/10
Quality of Life 10/10 7/10 8/10
Cost of Living 2/10 5/10 2/10
Student Life 8/10 8/10 6/10
Nature 10/10 5/10 7/10
Recreational Possibilities 10/10 8/10 7/10
Culture 9/10 8/10 8/10
85/10 71/100 72/100

Career prospects after studying Sports Management in Germany

The career prospects after completing the three master's programs differ mostly in the sector of internationality and whether the alumni can speak German, but all provide opportunities in the sports industry:

Munich Business School (Sports Management and Media)

Graduates have excellent career opportunities in the international sports industry, including roles in sports marketing, sponsorship, media, and event management. Potential employers include global sports federations, professional clubs, agencies, and media companies. The strong international focus also opens doors to careers in multinational sports organizations.

Hochschule für angewandtes Management (M.A. Sports Management)

This program prepares students for leadership roles in the German sports industry, if you can speak German, with career paths in club and association management, event organization, sports marketing, and sponsorship. Graduates can work for professional sports teams, event agencies, or in corporate sports management.

IST Hochschule (Master Sports Business Management)

Graduates can pursue careers in various sectors of the sports business, such as sports marketing, event and venue management, sponsorship, and digital transformation in sports. The learning model makes it particularly fitted to mostly professionals looking to advance their careers in clubs, associations, or sports-related businesses.

Ratings of the Sports Management programs

Alumni experiences are a crucial factor when choosing the right Sports Management program. Ratings on platforms like the german sites StudyCheck or FernstudiumCheck give you authentic insights into the quality of teaching, support, and career prospects from the perspective of former students. Below, we compare ratings of the Sports Management master's programs at the MBS, HAM, and IST Universitys to give you a solid basis for your decision.


International Business | Sports Management and Media (M.A.)

★★★★☆ 4,5
100% would recommend


Sports Management (M.A.)

★★★☆☆ 3,3
67% would recommend


Sports Business Management (M.A.)

★★★★☆ 4,4
100% would recommend

Which city offers the most vibrant student experience?

Munich

Munich boasts an excellent quality of life, offering a wide range of recreational activities, a lively cultural scene, and well-developed infrastructure. With its iconic beer gardens, green spaces like the English Garden, and renowned events such as Oktoberfest, the city has a unique charm. Just beyond Munich, picturesque mountains and lakes are easily reachable, while within the city, thrill-seekers can enjoy attractions like the famous Eisbach wave. Additionally, numerous networking events provide valuable career opportunities for students.

Challenges:

Living expenses in Munich are among the highest in Germany, particularly when it comes to housing costs.

Cologne

Cologne is famous for its lively and welcoming atmosphere, making student life dynamic and diverse. The city has a young, creative community, and events like Carnival foster a strong sense of togetherness. Additionally, a variety of student organizations and cultural offerings provide great opportunities for networking and self-expression.

Challenges:

In some areas, Cologne’s infrastructure is not as advanced, and certain parts of the city feel less modern compared to other major urban centers. Moreover, rental prices are relatively high compared to other cities in North Rhine-Westphalia.

Hamburg

Hamburg blends city life with a maritime charm, making it an appealing choice for students who appreciate an elegant yet laid-back environment. The city boasts a strong connection to the water, numerous parks and waterfront areas, and a well-structured infrastructure.

Challenges:

That said, the cost of living—particularly rent—is often considerably higher than in many other major cities, which can be a financial burden for students. Additionally, Hamburg is sometimes seen as more reserved and less vibrant, especially for those seeking a lively nightlife or a thriving creative subculture.

FAQ

Which country is best for a Master in Sports Management?

Germany is a great choice for a Master's in Sports Management, thanks to its strong sports industry, internationally recognized universities, and excellent career opportunities. With a mix of theoretical knowledge and practical experience, plus access to top clubs and organizations, studying in Germany can give you a solid edge in the field. Plus, the quality of life and vibrant student cities make it an even better experience!

What is the basic function of Sports Management?

Sports Management is all about planning, organizing, and overseeing the business side of sports. It covers everything from managing teams and events to marketing, sponsorship, and fan engagement, ensuring that the sports industry runs smoothly and profitably.

Which university is best for Sports Management?

Munich Business School is a top choice for Sports Management, offering a well-rounded program with strong industry connections, practical experience, and an international focus. If you're looking for a mix of academic excellence and real-world opportunities in one of Germany’s most dynamic cities, it’s definitely worth considering!

What is the importance of management in sports?

Management in sports is crucial because it keeps everything running smoothly, from organizing events and handling finances to marketing and building strong teams. It ensures that athletes, clubs, and organizations can perform at their best while creating great experiences for fans and securing long-term success.

Which degree is best for Sports Management?

The Master Sports Management and Media at Munich Business School is a great option if you want to combine business, media, and sports expertise. It offers hands-on experience, industry connections, and an international perspective—perfect for building a successful career in the sports industry.

Excited? Apply now!

More exciting programs in Munich

Non-consecutive Master's Degree
PRE-MASTER
Non-consecutive Master's Degree
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MASTER
International Business
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MASTER
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Looking to find out more?

Studienberater MBS: Uttamdeep Kaur, B.A.
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