Submit your full online application for Fall Intake 2026 by February 15, 2026 and recieve a EUR 1,000 discount on the first semester rate.
APPLY NOW!Business Project: Together with your fellow students, you will carry out a project on behalf of a real company and apply your acquired knowledge in practice.
Semester abroad and Dual Degree: You have the opportunity to spend the 3rd semester abroad at one of our many partner universities. Alternatively, with the Dual Degree option, you will spend two semesters abroad and earn two specialized master's degrees within two years.
International Focus: You choose one international focus per semester, exploring different markets and methodologies as well as specific economic areas whose development influences the global economy.
Internship: You have already studied or worked in a non-German speaking country for at least one year? If so, you have the option of completing a subject-specific internship in a German-speaking company in the 3rd semester.
Key Facts
Master International Marketing and Brand Management
Our
Master IMBM in Numbers
"This program offers a highly relevant specialization for modern students. In interactive, practice-oriented courses, we build a comprehensive understanding of international marketing and brand management – with many top-class guest lectures, workshops, excursions and exciting projects. Our behavioral marketing approach uses the latest findings from research and business to educate our students as the marketing professionals of tomorrow."
Prof. Dr. Sophie Hieke
Academic Director Master International Marketing and Brand Management
Sub-Modules:
International Marketing
Brand Management
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Content:
Fundamentals of Consumer Behavior
Behavioral Economics: From Heuristics to Nudging
Empirical Research: Introduction to Quantitative and Qualitative Methods
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Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Sub-Modules:
International Strategic Management
Organizational Behavior
Conscious Business
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Choose 1 out of 3
Gain insights into business practices and current business topics in the chosen region based on an understanding of the social background as well as the economic and political system in the respective region.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Business Communication
Business Ethics
Negotiation Skills
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Feel a stronger sense of belonging to the MBS community by actively engaging in a variety of extracurricular offerings. The module can be taken in either semester 1 or 2.
Content:
(Digital) Brand Communication: Customer Journeys, User Experience and Analytics
(Digital) Advertising: Programmatic Advertising, Zero Friction and More
Social Media: The Purpose, The Impact and The Use for Businesses
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Content:
The Basics of Innovation: Models, Context, Diffusion and Adoption
How to Market Innovations: Analysis, Segmentation, Targeting, Positioning and The Right Marketing Mix
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Choose 2 out of 5:
Students work independently in small teams on real projects submitted to MBS by companies. Within the groups, students work under the supervision of professors over two semesters.
Choose 1 out of 5:
Use case studies, business simulations, in-depth reports as well as expert knowledge to understand the complexities of the business environment in the chosen region from a cultural, economic, social, political, and legal perspective.
Choose 1 out of 3:
Depending on the level, learn the appropriate grammar and vocabulary skills to advance to the next level of language proficiency.
Sub-Modules:
Responsible Leadership
Business & Society
Master Thesis Preparation
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Students in the Master International Marketing and Brand Management gain comprehensive international experience by studying one semester at one of the numerous international partner universities of MBS. Alternatively, students can spend two semesters at selected universities and complete their studies with a dual degree.
Have you already studied or worked for at least one year in a non-German-speaking country? Then you have the alternative option of completing a subject-specific internship in a company in Germany, Austria or German-speaking Switzerland. The duration of the internship is at least 15 weeks.
Last but not least: writing your Master Thesis
Business
Projects
One important focus in the program Master International Marketing and Brand Management are the business projects. You will be working for a company on a specific project of practical relevance. In cooperation with your fellow students you show that you can develop a marketing and branding concept for a start-up and put it into practice. Moreover, you will draft and implement a marketing and branding project for a real company. If you study marketing in Munich, you will also benefit from a strong business location. Thus in your business project, you might also get the opportunity to design a brand awareness campaign for a global market leader from the Bavarian surroundings.
3rd Semester:
Semester Abroad or Internship
Semester abroad: Students in the International Marketing and Brand Management master program have the opportunity to spend their third semester abroad at one of our numerous international partner universities. During your semester abroad, you will gather extensive international experience and expand your intercultural skills. Students can also choose to spend two semesters at selected universities and complete their studies with a dual degree.
Internship: If you have already studied or worked abroad in a non-German-speaking country, you will also have the option of completing an internship specific to your subject area at a company in Germany, Austria or the German-speaking part of Switzerland. Internships run for at least 15 weeks.
With the dual degree option, you acquire an additional, specialized Master's degree from one of our partner universities.Munich Business School's cooperation with renowned international universities gives you the opportunity to acquire two different master's degrees within two years. For a dual degree, you will normally spend two semesters at MBS and then two semesters at the partner university, followed by the Master's thesis.
You have the opportunity to apply for our exclusive mentoring program. Within the framework of this program, a professionally experienced person from the circle of MBS alumni will support you with words and deeds during the hot phase of your studies, help you to achieve your career goals and provide you with valuable contacts through their network.
At the beginning of your studies, you will receive more information about our mentoring program and can apply for one of the limited places until the end of September. In October, the mentoring committee makes its decision and in November, the selected mentees meet their mentors. The mentoring meetings will take place between November 2021 and August 2022.
Application
In order to qualify for the Master International Marketing and Brand Management study program, you must fulfill academic, linguistic, and to some extent professional requirements.
You may submit your application documents at any time. Since the places are limited, we advise you to apply for your desired study start as early as possible.
The main requirement for admission to the Master International Marketing and Brand Management study program is a successful Bachelor's degree (180 ECTS or more). Applicants with a degree in Business Studies/Management/Economics are entitled to apply for the program directly, applicants without a degree in economics can qualify for the program by completing the Pre Master Program. Upon request, we will gladly verify your documents in advance. Please contact your Program Advisor
English Proficiency
Applicants must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please inform us about your planned test date.
The English proficiency test can be waived by the following candidates:
We accept applications all year round. However, we recommend that you apply as early as possible, as the number of places is limited.
Spring semester (Master International Business only)
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
Winter semester
Applicants from Vietnam, China and India should allow an extra month to apply for the relevant visas.
When submitting your online application, please provide the following mandatory documents:
You may also upload the following additional documents:
*Please provide the original documents or certified copies when you gain admission and matriculate to the program.
Qualified applicants will be invited for a personal interview on site in Munich or online via Microsoft Teams (approx. 30 - 45 minutes). The interview may include the processing of a case study.
As soon as you are an admitted student, you have the opportunity to get to know MBS even better – before making your final decision whether to join Munich Business School.
Our study advisors will of course be available for all kinds of potential questions and personal consultations.
Once you have successfully completed the application process, Munich Business School will provide you with an acceptance letter as well as two copies of your study contract. Please sign one copy and return it within two weeks to secure your spot in the program. The other copy needs to be kept for your own records.
The acceptance to the study program requires an enrollment fee of 690 Euro (EU/EFTA) respectively 1,490 Euro (non-EU) and a deposit of 1.990 Euro due upon signing the study contract. The deposit will be deducted from your first tuition fee installment.
If you are a non-EU national, you are required to apply for a student visa in order start your studies in Germany. To obtain a visa invitation letter from Munich Business School, which is necessary to apply for the visa, please add a copy of your passport details page when handing in your signed study contract.
Munich Business School offers attractive scholarship programs amount up to EUR 4,000 of the overall tuition fee. (Up to EUR 2,000 on the 1st and 2nd master's semester).
If you wish to apply for a scholarship, you should include an application when you submit your overall application. You can find further information on our scholarships and financing page.
Arrive and feel at home from day one: Munich Business School offers you exclusive access to high-quality, fully furnished apartments during your studies. Stylish design meets smart comfort – with gym, cinema room, co-working spaces, and much more included.
Experience modern, connected student living in a central location – with flexible rental periods and all-inclusive service. Availability is limited – it pays to be quick!
Fees
The quality of teaching and the training of sought-after professionals and managers is the focus at Munich Business School. By studying at MBS, you are making an investment in your future. You can comfortably pay the tuition fees in three semesters or 18 monthly installments.
Depending on which partner university you would like to spend your semester abroad at or if you would like to do a dual degree, additional costs may apply.
In accordance with our university values, we are willing to offer first-class and motivated applicants a study place at Munich Business School - regardless of their economic background. There are many ways to finance your studies - scholarships, BAföG, education funds, etc. Get an overview of our scholarships as well as the 100% student funding with our partner Brain Capital and find the model that suits you best. You can find further information on our scholarships and financing page.
Submit your complete online application and recieve a discount on the first semester rate.
International Business and Marketing Management involves overseeing and implementing marketing strategies on a global scale. It includes understanding international markets, adapting products and marketing campaigns to different cultural and economic environments, and managing global brand strategies. This field combines principles of business management with specialized marketing techniques to effectively promote products and services worldwide.
The best Master degree in Marketing is from the Munich Business School. It is highly regarded due to its international focus, practical approach, experienced faculty, and strong industry connections. The program offers specialized courses, personalized support, and extensive networking opportunities, aligning well with current market demands.
Studying Marketing Management equips you with skills to understand market trends, target audiences, and create effective marketing strategies. It opens diverse career opportunities, enhances creativity and communication abilities, and is essential for driving business growth and customer engagement in various industries.
An International Marketing Manager develops and implements marketing strategies across global markets. They analyze international market trends, adapt campaigns to local cultures, coordinate with regional teams, and ensure compliance with international regulations to drive brand success worldwide.
To study Marketing Management, you need a high school diploma or equivalent, good English skills, and often some background in economics or business. Interest in market trends, creativity, and strong communication skills are also beneficial.
An International Marketing Manager typically earns between $80,000 and $120,000 annually in the USA and between €60,000 and €90,000 in Germany, depending on experience, industry, and location.
International Marketing focuses on creating and implementing marketing strategies across different countries, adapting to local markets and cultures. Management involves overseeing various business functions like planning, organizing, and controlling resources to achieve organizational goals.
In a Brand Management study program, you learn about brand strategy development, brand positioning, market research, consumer behavior, and marketing communications. The program also covers digital media, social media marketing, and strategies for maintaining and enhancing brand value.
In Munich, Germany, you can study a Master's in Marketing at different Universities like the Munich Business School. The Munich Business School is the best option due to its international focus, practical approach, experienced faculty, strong industry connections, and specialized courses that align with current market demands.
The best Brand Management Master is from the Munich Business School. It stands out for its international focus, practical training, experienced faculty, strong industry connections, and personalized support, ensuring graduates are well-prepared for global brand management roles.
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