Faculty

Prof. Dr. David Wagner



     

Prof. Dr. David Wagner studied management and economics at the Otto von Guericke University in Magdeburg, Germany, and management psychology at the University of Nottingham, United Kingdom. He earned his doctoral degree from the joint graduate program of the European University Viadrina in Frankfurt/Oder and the German Graduate School of Management and Law in Heilbronn, Germany. Among others, he was a visiting scholar at McGill University in Montreal, Canada. He is active as reviewer for leading international conferences and journals.

Besides his extensive experience in academia, Prof. Dr. David Wagner has worked in the field of international trade promotion, at various technology companies and as a consultant for digital business. Besides his engagement at Munich Business School, he is an Associate Director at MUUUH! Group and serves as Head of Research at the German Association for Community Management.

At MBS: Academic Director DBA, Lecturer for International Business/Digital Business 

Programs: Doctor of Business Administration

Focus: Digital Business

ACADEMIC JOURNAL 

Kramer, K., Wagner, D., & Scheck, B. (Forthcoming). Reaping the digital dividend? Sport marketing’s move into esports: Insights from Germany. European Journal of International Management (Special Issue on International Sport Management).

Wagner, D., Wenzel, M., Wagner, H.-T., Koch, J. (2017): Sense, seize, reconfigure: Online communities as strategic assets. Journal of Business Strategy, (38)5: 27-34.

Wagner, D., Vollmar, G., Wagner, H-T. (2014): The impact of information technology on knowledge creation: An affordance approach to social media, Journal of Enterprise Information Management, (27)1: 31-44.

 

PRACTITIONER JOURNAL

Wagner, D. (2017): Eine Chance für Kultur: Community Management im Kulturmarketing. Kultur und Management im Dialog, 121: 17-22.

Wagner, D., Schirmer, H. (2016): Digitales HRM – “Gestalten oder Verwalten?”, personal manager, 2: 32-35.

Wagner, D., Wagner, H.-T., Ellermann, B. (2016): Online Communities als Quelle von Ideen und Innovationen. Ideen- und Innovationsmanagement, 1: 7-11.

 

BOOKS/ACADEMIC BOOK CHAPTER

Wagner, D. (Forthcoming). Online Communities in Sport. In G. Abeza, N. O’Reilly, J. Sanderson, & E. Fredrick (Eds.), Social Media in Sport. Hackensack, NJ: World Scientific.

Wenzel, M., Rauch, M., Adegbile, A., Bogodistov, Y., Cénophat, S., Hartmann, M., Wagner, D., & Wohlgemuth, V. (Forthcoming). Dynamic Capabilities: Celebrating the Plurality of Understandings. In F. Tarrahi & A. Soellner (Eds.), Dynamic Capabilities and Relationships. Berlin, Heidelberg: Springer Gabler.

Piersig, K., Pumpat, M., Wagner, D., Eckhardt, A. (2019): Erfolgsfaktoren für die didaktische Gestaltung von Corporate MOOCs: Erkenntnisse aus dem GGS-MOOC Human Resource Management in the Digital Age. In M. Deimann & C. Friedl (Eds.), Corporate MOOCs. Wiesbaden: Springer.

Wagner, D., Schnurr, J.-M., Enke, S., Ellermann, B. (2016): Auf dem Weg zur vernetzten Organisation: Ein Plädoyer für professionelles Community Management in der digitalen Transformation. In A. Rossmann, M. Besch, & G. Stei (Eds.), Enterprise Social Networks: 41-60. Wiesbaden: Springer.

Zagst, M., Richter, A., Wagner, D. (2014): Überzeugen, Sensibilisieren und Coachen von Führungskräften. In A. Richter (Ed.), Vernetzte Organisation: 260-270. München: de Gruyter Oldenbourg. 

 

ACADEMIC CONFERENCE PROCEEDINGS 

Puschkasch, T., & Wagner, D. (Forthcoming). Managing Cloud Computing Across the Product Lifecycle: Development of a Conceptual Model. In M.J. Shaw, K. Lang, J. Xu, B. Zhu, X. Liu, M. Fan, & H. Zhang (Eds.) The Eighteenth Workshop on e-Business (WeB 2019). Springer International Publishing.

Tykholoz, Y., Wagner, D., & Richter, A. (Forthcoming). Use Cases of Enterprise Social Software in Consulting: A Practice Perspective. In Communities in New Media. Research on Knowledge Communities in Science, Business, Education & Public Administration: Proceedings of the 23rd GeNeMe Conference (GeNeMe '20).

Wagner, D., Ellermann, B., Schön, E.-M., & Kosub, M. (Forthcoming). Conversational Platforms als strategisches Digitalisierungsinstrument. In Communities in New Media. Research on Knowledge Communities in Science, Business, Education & Public Administration: Proceedings of the 23rd GeNeMe Conference (GeNeMe '20).

Wagner, D., Schirmer, H., Brück, A., & Peter, G. (Forthcoming). Communities und Netzwerke als Treiber des digitalen Wandels: Erfahrungen, Perspektiven und Ausblick. Research on Knowledge Communities in Science, Business, Education & Public Administration: Proceedings of the 23rd GeNeMe Conference (GeNeMe '20).

Wagner, D. (2018). Community Management in 2018: Bedeutung, Trends und Praktiken. In Communities in New Media. Research on Knowledge Communities in Science, Business, Education & Public Administration. Proceedings of 21st GeNeMe Conference (GeNeMe '18) (pp. 10-11). 

Piersig, K., Egloffstein, M., Pumpat, M., Eckhardt, A., & Wagner, D. (2017). Designing SPOCs for student engagement: Experiences from management education. In C. Delgado Kloos, M. Pérez Sanagustín, P. Jermann, D. Seaton, S. White, D. Jansen, & M. Calise (Eds.), Proceedings of EMOOCs 2017: Work in Progress Papers of the Experience and Research Tracks and Position Papers of the Policy Track (pp. 40-46), Leganés, Spain, 22-26 May 2017. 

Shuradze, G., Wagner H.-T., Wagner, D. (2015): Technological platforms and innovation: Review, integration, and extension. Proceedings of the 21st Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems.

Wenzel, M., Wagner, D., Wagner, H.-T., Koch, J. (2015): Digitization and path-disruption: An examination in the funeral industry, Proceedings of the 23rd European Conference on Information Systems. Atlanta, GA: Association for Information Systems. 

Richter, A., Wagner, D. (2014): Leadership 2.0: Engaging and supporting leaders in the transition towards a networked organization, Proceedings of the 47th Hawaii International Conference on System Sciences: 574-583. Los Alamitos, CA: IEEE Computer Society.

Wagner, D. (2014): Developing social capital in online communities: The challenge of fluidity, Proceedings of the 20th Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems.

Wagner, D., Richter A., Trier, M., Wagner, H-T. (2014): Toward a conceptualization of online community health, Proceedings of the 2014 International Conference on Information Systems. Atlanta, GA: Association for Information Systems.

Wagner, D., Wagner, H-T. (2013): Online communities and dynamic capabilities: A cross-case examination of sensing, seizing, and reconfiguration, Proceedings of the 19th Americas Conference on Information Systems. Atlanta, GA: Association for Information Systems.

 

ACADEMIC CONFERENCE PRESENTATION

Wagner, D., Di Bella, J. (2016): Real-Life Learning as a Pedagogical Approach in Business Schools. Paper presented at the annual meeting of the Strategic Management Society, Berlin, Germany.

Wagner, D., Wenzel, M., Wagner, H.-T./Koch, J. (2016): Exploring the strategic impact of online communities: A dynamic capabilities perspective. Paper presented at the 21st IAMB Conference, Montreal, Canada.

Rauch, M., Wagner, D. (2015): Dynamic capabilities: Bridging diverging conversations. Symposium presented at the annual meeting of the Academy of Management, Vancouver, BC.

Wagner, D., Moser, C. (2015): Online communities research: Quo vadis? Perspectives on knowledge work, collaboration, & innovation. Symposium presented at the annual meeting of the Academy of Management, Vancouver, BC.

Reischauer, G., Wagner, D. (2014): Dynamic capabilities and path dependence: Organizational adaptability in turbulent environments. Symposium presented at the annual meeting of the Academy of Management, Philadelphia, PA.

Wagner, D., Vodosek, M. (2013): Microfoundations of dynamic capabilities. Symposium presented at the annual meeting of the Academy of Management, Orlando, FL. 

Wagner, D., Wagner, H-T., Koch, J. (2013): Exploring dynamic capabilities in community contexts: An empirical investigation. Paper presented at the annual meeting of the Strategic Management Society, Atlanta, GA.

 

PRACTITIONER MEETING PRESENTATION

Clauss, A., Laub, T., Lämmer, S., Schnurr, J.-M., Wagner, D. (2018): Social Media und Community Management in 2018. CommunityCamp, Berlin, Germany.

Wagner, D. (2018, December 12). Social-Media- und Community-Management in Deutschland 2018. Presentation at the 84th Mercedes-Benz Social Media Night, Stuttgart, Germany.

Wagner, D. (2018, October 24). Social Media im Sportmanagement. MedienCampus Bayern, München.

Wagner, D. (2017): Aufbau und Management von Brand Communities. Gesellschaft für angewandtes Markenwissen e.V., Berlin, Germany.

Wagner, D. (2016): Social Media und Community Management in 2016. 61st Mercedes-Benz Social Media Night, Stuttgart, Germany.

Ellermann, B., Enke, S., Laub, T., Lämmer, S., Schnurr, J.-M., Wagner, D. (2016): Social-Media- und Community-Management in 2016. CommunityCamp, Berlin, Germany.

Wagner, D. (2016, March 2). Zum Status von Social Media und Community Management in D-A-CH. Presentation at the 53rd Mercedes-Benz Social Media Night, Stuttgart, Germany. 

Wagner, D. (2015): Zum Status von Social Media und Community Management in D-A-CH. Social Business Club/IBM Connect, Cologne, Germany.

Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., Lämmer, S. (2015): Zum Status von Social-Media- und Community-Management in D-A-CH. CommunityCamp, Berlin.

Wagner, D., Oertel, B. (2013): Was ist Forengesundheit (oder wie messe ich den Gesundheitszustand meiner Community)? CommunityCamp, Berlin.

 

WORKING PAPER/REPORT

Clauss, A., Collet, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (2020): Profilinterviews zu den BVCM-Berufsbildern. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social Media.

Clauss, A., Collet, S., Laub, T., Lämmer, S., Schnurr, J.-M., & Wagner, D. (2019): Social-Media- und Community-Management in Deutschland 2018. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media.

Ellermann, B., Enke, S., Laub, T., Lämmer, S., Schnurr, J.-M., Wagner, D. (2016): Social-Media- und Community-Management in 2016. Nordkirchen: Bundesverband Community Management e.V. für digitale Kommunikation und Social Media.

Wagner, D., Schnurr, J.-M., Ellermann, B., Laub, T., Enke, S., Lämmer, S. (2015): Zum Status von Social-Media- und Community-Management in D-A-CH. Nordkirchen: Bundesverband Community Management e. V. für digitale Kommunikation und Social-Media.

Dornis, A., Scherer, B., Wagner, D., Vollmar, G., Kimmich, M., Peter, G., Dückert, S. (2011): Positionspapier: Wissensmanagement und Enterprise 2.0. Frankfurt am Main: Gesellschaft für Wissensmanagement.

 

SUPERVISIONS DBA/PhD/DOCTORATE

Supervisor Patterson, E. (planned). Commercial Surety & How it can Improve Managerial Decision Making. DBA Thesis, Sheffield Hallam University, U.K. (Supervisors: D. Wagner, Munich Business School; S. Issa, Sheffield Hallam University; O. Matthias, Sheffield Hallam University). 

Supervisor Lampe, K. (planned). Business Model Change In A Shared Service Context – A Dynamic Capabilities Perspective. DBA Thesis, Sheffield Hallam University, U.K. (Supervisors: D. Wagner, Munich Business School; A. Ali, Sheffield Hallam University; P. Coombes, Sheffield Hallam University).

Supervisor Diepolder, M. (planned). Beyond Digitalization: The successful Digital Transformation of Small and Medium-Sized Enterprises. DBA Thesis, Sheffield Hallam University, U.K. (Supervisors: D. Wagner, Munich Business School; R. Woodhead, Sheffield Hallam University).

Supervisor Iwanczuk, K. (planned). Exploration of how women represent themselves on social networking sites. DBA Thesis, Sheffield Hallam University, U.K. (Supervisors: D. Wagner, Munich Business School; E. Moorlock, Sheffield Hallam University).