Mike Marqués is Lecturer for Sports Marketing and Sponsoring at Munich Business School. Born in Switzerland and raised in Spain, Guatemala and USA, he brings 20 years of international commercial, business development and marketing experience acquired at blue-chip corporations and technology startups in Europe and America.
During the Volvo Ocean Race 2011-12, Mike Marqués was its Head of Business Development responsible for commercial partnerships on both the teams and on the race side. Once the race started, he took over the Commercial Director role for the Miami Stopover in charge of securing local and national sponsors to ensure the operational viability of the two week long event held in South Florida in May 2012.
Recognizing the untapped marketing potential sophisticated sports could bring to corporations, Mike Marqués founded EKINOMIOUS together with a Partner in 2013. In 2014, the digital consultancy was added to its value proposition. Marqués manages all commercial and marketing areas of the projects of the venture.
Mike Marqués holds an MBA from INSEAD (France), and a Master of Science in Telecommunication Engineering from the Polytechnic University of Valencia (Spain). He speaks fluently Spanish, German and English, and conversational French and Catalan.
At MBS: Lecturer for Sports Marketing and Sponsoring
Programs: Master Sports Business and Communication
Topics of expertise: Sports Marketing