Faculty

 Stephanie Wißmann

MBS Stephanie Wissmann


 

Stephanie Wißmann is an expert for innovative and digital strategies and business models. She has been working for the international communications company tyntec since 2016, where she currently holds the position of Vice President Digital and Growth. In addition to her employment at tyntec, she founded her own fintech TRADEofficer in 2016 as well as a secret supper club and is a renown lifestyle blogger since over ten years. In addition to this she is a speaker and author. 

Prior to that, she worked for the Crealogix Group for over eight years. There she held a management position with particular responsibility for marketing and communication and most recently also for business development and portfolio management. From 2004 to 2008 she worked for Hubert Burda Media.

Since 2018 she is a PhD candidate at the university of Salzburg. Her research focus is on innovative work behavior.

Stephanie Wißmann's mission is to critically analyze customer behavior with regard to their needs and to simplify complex processes by creating an optimal combination of business concepts, technology and design.

At MBS: Lecturer for Marketing of Innovation

Programs: Master International Marketing and Brand Management

Focus: Marketing of Innovation