Munich Business School Insights
Discover our Programs 
  • English
  • News
  • Faculty & Research
  • Campus Life
  • Semester Abroad
  • Alumni Success Stories
  • Career
  • Guide for Students

Mercedes

MBS BMW Eventmarketing

Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers

Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016

It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]

MBS Tags

Doctor of Business Administration Digitalization Study Abroad China Bachelor International Business MBA General Management Research Partner University Career Ranking Munich Bachelor Family Firm Innovation Family Business Master International Business Digital Transformation Conference Start-up Semester Abroad Interview Family Firms Digitization Sustainability Alumni Happiness Entrepreneurship MBA Leadership Studium

Explore MBS

  • Portrait of Patrick Löffler, alumnus of Munich Business School and co-founder of givve

    Interview with Patrick Löffler, MBS Alumnus, Co-Founder and CEO of givve

    August 17, 2019
  • MBS Dine & Discuss: The Future of Talent

    March 12, 2015
  • MBS Prof. Dr. Heiko Seif

    Professional Article by MBS lecturer Prof. Dr. Heiko Seif on “Autonomous Driving in the iCity”

    July 15, 2016
  • MBS EY

    MBS Students Advise Strategy Consultancy EY

    June 6, 2019
  • MBS Dine & Discuss

    MBS Dine & Discuss – The Future of Innovation

    April 8, 2016

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master International Business | Finance
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School