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Mercedes

MBS BMW Eventmarketing

Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers

Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016

It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]

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Explore MBS

  • Recruiting @ MBS

    Recruiting @ MBS: Consulting, Finance & Innovation

    October 9, 2017
  • Conscious Business

    Why the Future Must Belong to “Conscious Business”

    Prof. Dr. Christian Schmidkonz November 6, 2015
  • Executive Education Digitalisierung

    Executive Education in the Digital Hurricane

    Prof. Dr. Harald Müllich April 16, 2020
  • MBS Neuschwanstein 2016

    Exchange Students Visit Fairytale Castle Neuschwanstein

    October 17, 2016
  • Portrait of Maximilian Pütz, alumnus of Munich Business School and founder of uptea

    From Project Manager and MBA to Start-Up Founder: MBS Alumnus Maximilian Pütz and His Company Uptea

    January 19, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • MBS Prof. Dr. Jack Nasher
    Prof. Dr. Jack Nasher

    published 10 articles

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