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Mercedes

MBS BMW Eventmarketing

Event Marketing: An Analysis of Event Platforms From Selected Premium Car Manufacturers

Laura Stich, Doreen Weinhold, Prof. Dr. Hans H. Jung April 8, 2016

It is a proven fact that emotional customer retention correlates with purchasing behavior: Emotionally bound customers buy more and more often, are less prone to competitive offers and actively recommend the brand. This is why […]

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Explore MBS

  • Young girl shopping with bags and cell phone in her hands

    New Requirements for Customer Experience in the European Apparel Industry During COVID-19

    Anna Liuzzo, Prof. Dr. Hans H. Jung, Prof. Dr. Alexander Suhm February 24, 2021
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    Maciej Kapron January 10, 2025
  • Photo of the Handelsblatt article that featured the master's thesis submitted at Munich Business School

    MBS Master’s Thesis on Digital Competence in the Board Rooms of Germany’s 150 largest Mittelstand Companies Gets Featured by Handelsblatt

    June 1, 2021
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    Johannes Hofinger, Jens Schulte May 22, 2025
  • Portrait of Samantha Mark and Philipp Wohlfart

    Master IE Students Convince As Winners of the DACH Region at Schneider Electric Go Green Challenge

    March 24, 2021

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • Avatar photo
    Prof. Dr. Todd Davey

    published 10 articles

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