MBS insights
Discover our Programs 
  • Insights
  • English
  • MBS Campus & Community
    • MBS
    • Students
    • Faculty
    • Alumni
    • Entrepreneurs
    • International
    • Career
  • MBS Topics
    • International Business
    • Innovation & Entrepreneurship
    • Management & Leadership
    • Family Business
    • Marketing & Sales
    • Sports Business & Communication
    • Business Education
    • Social Impact
    • Digital Business & Operations
    • Finance & Accounting
  • MBS International
    • Europe
    • Asia-Pacific
    • North America
    • Latin America
    • Middle East & Africa
    • Global Focus
  • MBS Programs
    • Bachelor International Business
    • Master International Business
    • Master Sports Business and Communication
    • Master Innovation and Entrepreneurship
    • Master International Marketing and Brand Management
    • MBA General Management Full-Time
    • MBA General Management Part-Time
    • DBA
    • Executive Education
  • Archive

SBC

People from behind running with focus on shoes

ISPO Munich 2021: The Recycled Running Shoe With Subscription Advantage

Muriel Cara Peltzer March 16, 2021

This year, ISPO Munich, the leading international trade fair for sporting goods and sports fashion, took place purely online due to the COVID-19 pandemic. As part of the master’s program Sport Business and Communication, MBS […]

Esports

When Digital Marketing Meets Digital Sports: Analyzing Esports Engagements of Sport Organizations and Sponsors in Germany

Kilian Kramer March 1, 2021

Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]

UC San Diego

My Semester Abroad: Philipp @ University of California, San Diego

Philipp Hoffmann August 20, 2020

Philipp Hoffmann, student in the master’s program Sports Business and Communication, spent his semester abroad at the University of California in San Diego, USA. In the blog post, the student talks about his experiences during […]

Mike Marqués

Interview With Mike Marqués, Partner and Co-Founder of EKINOMIOUS and Lecturer in the SBC Master’s Program

August 5, 2020

The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. Mike Marqués, who has […]

Virtual Workshop with Christian Nerlinger

Virtual Workshop With Former MBS Student and Player Consultant Christian Nerlinger

Jakob von der Wense April 27, 2020

The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]

Semester Abroad @ Bond University

My Semester Abroad: Miriam @ Bond University in Queensland, Australia

March 23, 2020

Miriam Stoll, student in the Master Sports Business and Communication, spent her semester abroad at Bond University in Queensland, Australia. The fact that she used her time there not only to travel and explore a […]

Study Trip to Allianz

Behind the Scenes of FC Bayern Munich – SBC Students at the Allianz Arena

Jakob von der Wense March 19, 2020

Could the students of the Master’s degree program Sports Business and Communication have imagined a better place for the last physical lecture before the switch to online teaching due to the Corona crisis? Simon Trägner, […]

Benno Ruwe @ MBS

The internationalization strategy of FC Bayern Munich – Benno Ruwe @ MBS

Jakob von der Wense March 12, 2020

FC Bayern Munich and Munich Business School share a couple of similar strategies and values. Both institutions attach particular importance to an international orientation and strategy. That is why the visit of Benno Ruwe, Head […]

Während des Workshops bei Lobeco erhielten die Studierenden spannende Einblicke in die Social-Media-Beratung und -Vermarktung von Unternehmen

Lobeco workshop – MBS students visit social media consultants of FC Bayern Munich

Jakob von der Wense February 14, 2020

Students from the Master’s program Sports Business and Communication and the Bachelor’s with a specialization in sport management were given the opportunity to visit one an interesting consulting company on the afternoon of February 12. SBC […]

MBS SBC Alumni Careers

Master SBC Alumni Present Their Career Paths to MBS Students

December 14, 2016

Yesterday evening, the MBS Lounge was the venue for the “SBC meets SBC Alumni” career event, organized by the MBS Career Center. Three MASTER Sports Business and Communication alumni had returned to their alma mater […]

MBS Tags

Partner University Career Research Family Firms Bachelor International Business Doctor of Business Administration Study Abroad Family Firm Family Business Alumni Leadership Bachelor Ranking Semester Abroad Entrepreneurship Digitization Master International Business Happiness MBA Digitalization Responsibility Conference Marketing Sustainability China Start-up Interview Workshop Innovation Digital Transformation

Explore MBS

  • MBS Succession Happiness Paradox

    Courage Contribution: “SU-HA-PA”: The New “Succession-Happiness-Paradox” in Business Families

    Prof. Dr. Christian Schmidkonz, Prof. Dr. Marc-Michael Bergfeld December 13, 2016
  • The MBS building with trees in the foreground

    MBS Is the First University in Germany To Switch to Ecosia, Thus Converting Its Internet Searches Into Thousands of New Trees

    May 3, 2021
  • MBS New York

    MBS Graduates Organize First-Ever Alumni Regulars’ Table in New York

    November 7, 2018
  • MBS UNITY

    MBS Professors’ Management Consultancy UNITY Presented with “Best of Consulting” Award

    November 22, 2016
  • MBS Jack Nasher

    MBS Professor Jack Nasher Assesses Ethical Dimensions of German Landlord Dispossession Debate in Capital Business Mag

    April 16, 2019

Authors

  • Christopher Weilage Portrait
    Prof. Dr. Christopher Weilage

    published 60 articles

  • MBS Prof. Dr. Christian Schmidkonz
    Prof. Dr. Christian Schmidkonz

    published 43 articles

  • Avatar photo
    Prof. Dr. Hans H. Jung

    published 50 articles

  • Avatar photo
    Prof. Dr. Gabriella Maráz

    published 34 articles

  • MBS Prof. Dr. Arnd Albrecht
    Prof. Dr. Arnd Albrecht

    published 29 articles

  • Avatar photo
    Prof. Dr. Marc-Michael Bergfeld

    published 24 articles

  • Avatar photo
    Prof. Dr. Heiko Seif

    published 23 articles

  • Avatar photo
    Prof. Dr. Patricia Kraft

    published 19 articles

  • Avatar photo
    Prof. Dr. Wolfgang Zirus

    published 22 articles

  • MBS Prof. Dr. Jack Nasher
    Prof. Dr. Jack Nasher

    published 10 articles

  • PROGRAMS
  • Bachelor International Business
  • Master International Business
  • Master Sports Business and Communication
  • Master Innovation and Entrepreneurship
  • Master International Marketing and Brand Management
  • MBA General Management
  • Doctor of Business Administration
  • –
  • SERVICES
  • Career Center
  • International Center
  • Alumni Relations
  • Services for Companies
  • –
  • MY MBS
  • Virtual Campus
  • Webmail
  • MBS Connect
  • PREPATORY PROGRAMS
  • Pre-Bachelor
  • Pre-Master
  • –
  • INTERNATIONAL
  • Outgoing Exchange
  • Incoming Exchange
  • International Center
  • –
  • MORE
  • Jobs at MBS
  • UNIVERSITY
  • About Munich Business School
  • MBS Events
  • Research and Teaching
  • Directions & Contact
  • –
  • FOR COMPANIES
  • –
  • EXECUTIVE EDUCATION
  • –
  • LEGAL
  • Imprint
  • Privacy Policy
  • Cookie-Settings
CONTACT

+49(0)89 547678-0
info@munich-business-school.de
Elsenheimerstraße 61
80687 München
Germany

Copyright © Munich Business School