In this interview series, we regularly introduce lecturers of Munich Business School (MBS), who give insights into their research projects and explain how business practice as well as students benefit from these. Today it is […]
The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]
Cora and Pan Demic love social activities. They like partying, going to the movies or to festivals. However, in times of Covid-19, their social media timelines are full of #FlattenTheCurve and #SocialDistancing instead of #partying […]
Students from the Master’s program Sports Business and Communication and the Bachelor’s with a specialization in sport management were given the opportunity to visit one an interesting consulting company on the afternoon of February 12. SBC […]
Professor David Wagner visited the CommunityCamp in Berlin on the 24th and 25th of August. The CommunityCamp is a so-called barcamp, which is characterized by its participative character. The agenda of the event is open […]
At the Medientage München event, Europe’s biggest media conference, MBS Professor David Wagner gave a lecture on “Social Media in Sports Marketing”, and was interviewed on the topic (in German language). Thanks to the […]
An academic contribution on the topic of credibility of electronic word-of-mouth, published by MBS alumna Alexandra Albon, MBS Professor Dr. Patricia Kraft, and lecturer Prof. Dr. Carsten Rennhak has been granted the Best Paper Award […]
Johannes Stadeler (at the center on the above picture) is a 2017 Bachelor International Business graduate of Munich Business School. After his studies, he joined the Social Network Group, a Berlin-based social media agency. Here, […]
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
How do I set up and effectively manage my LinkedIn profile? What are the dos and don’ts when networking on the platform? That were just two of several aspects covered by Charles Hardy, Education Engagement […]
On Monday, Jonas Hellebronth, responsible for Social Media at Sky Germany, gave interesting insights into trends in social media marketing to our MBS students. The presentation was part of the Bachelor Marketing class of professor […]
Social Media Recruiting is dead. This was the result of two recent surveys*°. All hope seems lost. Well, not quite. As is the case with any innovation, the small sprout needs to be given a […]
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