At the Medientage München event, Europe’s biggest media conference, MBS Professor David Wagner gave a lecture on “Social Media in Sports Marketing”, and was interviewed on the topic (in German language). Thanks to the […]
Daniel Sprügel, owner of the sports business website Sports Maniac and a distinguished sports marketing expert, has recently published a list of the top influencers in digital sports marketing in the German-speaking area, which is […]
MBS Professor Dr. Todd Davey held a lecture in front of representatives of Port Adelaide Football Club, an Australian Football team on the topic of “Global insights into sports communication and fan engagement”.
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
As part of their sports marketing course, the students of the MASTER Sports Business and Communication program have started to engage in a very special practical project: Commissioned by Australian Football team Port Adelaide Football […]
A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]
The University Management of Munich Business School (MBS) has appointed Prof. Dr. Barbara Scheck and Prof. Dr. Todd Davey professors of MBS. Prof. Dr. Scheck who had taught at University of Hamburg until last will […]