When students reach the home stretch of their degree, they not only need to find a suitable topic for their final thesis, they also need to decide whether to write their thesis at the university […]
As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. Mike Marqués, who has […]
At the beginning of March, Munich Business School welcomed a special guest to campus: Benno Ruwe from FC Bayern München gave students of the Sports Business and Communication (SBC) Master’s program and other interested participants […]
At the Medientage München event, Europe’s biggest media conference, MBS Professor David Wagner gave a lecture on “Social Media in Sports Marketing”, and was interviewed on the topic (in German language). Thanks to the […]
Daniel Sprügel, owner of the sports business website Sports Maniac and a distinguished sports marketing expert, has recently published a list of the top influencers in digital sports marketing in the German-speaking area, which is […]
MBS Professor Dr. Todd Davey held a lecture in front of representatives of Port Adelaide Football Club, an Australian Football team on the topic of “Global insights into sports communication and fan engagement”.
An MBS survey, directed at decision makers of sport sponsorship in Germany, shows the potential of social media and highlights the areas in which the sporting clubs (sponsees) have to improve. Every second German uses […]
As part of their sports marketing course, the students of the MASTER Sports Business and Communication program have started to engage in a very special practical project: Commissioned by Australian Football team Port Adelaide Football […]
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