Master Trial Lecture Branding

Date: November 16, 2026
Time: 2:00 – 3:00 PM (CET, German Time)
Language: English
Format: Online Session via MS Teams

Host: Felix Ewald
Professor: Dr. Sophie Hieke

Discover how strong brands create lasting value in an increasingly competitive and fast-changing global marketplace. In this exclusive trial lecture, Professor Dr. Sophie Hieke, an expert in branding and consumer behavior, will explore the strategic power of branding and its impact on business success.

In this session, you will learn:

• What is a brand?
• What makes a brand powerful?
• What is a brand not?

Following the lecture, MBS Head of Marketing & Sales Felix Ewald will moderate a Q&A session, answering your questions about the study programs and the admissions process.

This event is ideal for prospective students and professionals who want to deepen their understanding of branding while gaining first-hand insight into studying at a leading international business school.

Registration:

• Registration is free, but spaces are limited, so reserve your spot early.
• If you register but can no longer attend, please let us know as soon as possible so we can offer your place to someone else.
• Once you register, you’ll receive all logistical details and updates via email.