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The underestimated half of strategy: How convictions overrule rational diagnostics

Join the final event of the EU co-funded project Next Generation SMEs: promoting succession planning for family-led SMEs.
October 13, 2026, 06:00 PM
on Site
Guest lecture in English
Bachelor Master MBA DBA
October 13, 2026, 06:00 PM

Most companies pour energy into rational strategy tools—market analyses, benchmarks, financial models—yet in the real world, leaders often follow deep‑seated convictions about what the business “really is” and how success must look. Dr. Martin Stellmacher, former BCG strategy consultant and senior executive coach, has seen this pattern again and again: ingrained beliefs act as a hidden filter that decides which data count, which options get a chance, and which risks feel acceptable. Join him to uncover this underestimated half of strategy, learn how to bring hidden convictions into the open, and discover how to align them with your diagnostics so your strategy works not just on paper, but in the minds and actions of your leadership team.

Date: October 13, 2026 
Time: 6:00–7:00 pm CEST
Location: Munich Business School Lounge, Elsenheimerstr. 61, 80687 Munich
Hosts: Prof. Dr. Thomas Röhm