The break-even point is the point at which the revenues of a business idea or share cover the expenses. The break-even point is also referred to as the "trouble-free profit zone." The calculation of the break-even point is simple and is based on three basic factors: the costs, the returns, and the value of risk mitigation. The break-even point can be used to determine a company's costs. This means that the company's costs must be compared to the break even point to determine whether a profit is being made.
The break-even point indicates how many units must be produced or sold for costs and revenues to equalize. If a company wants to know its costs, it must first calculate the break-even point. To do this, one adds up the fixed costs (costs that are constant) and variable costs (costs that vary depending on the production volume). Then one divides this sum by the price per unit minus the variable cost factor, and thus obtains the break even point.
An example: A company has fixed costs of 10,000 euros and variable costs of 2 euros per unit. The sales price is 5 euros per unit.
In this case, the break even point is: 10,000 / (5-2) = 3333 units.
This means that at least 3334 units must be produced or sold for the cost side and revenues to equalize. When more than 3334 units have been produced or sold, the company makes a profit. The break even point is a very useful method for calculating the cost efficiency of a company and helps in deciding on investments as well as planning marketing strategies and pricing. Especially for start-ups, the break even point is a good way to find out whether their product idea will be successful on the market or not - without having to take big financial risks. Ultimately, it is important to note that the break even point should be constantly recalculated, as the company's situation can always change - especially if the market situation also changes or new competitors emerge. [4]