Prof. Dr. Alexander Suhm studied mechanical engineering at the Technical University in Karlsruhe, Germany, and obtained his doctorate in 1993 with a dissertation on new product development methods. Afterward, he joined Softlab GmbH (BMW Group) as a management consultant for the automotive industry and for mechanical and plant engineering, leading the Automotive Management division before he was appointed Director BMW at Softlab Ltd. At this stage he was also responsible for founding the management consulting company Nexolab GmbH (BMW Group) which he led from 2001 until 2007.
In 2007 Prof. Dr. Suhm joined UNITY AG as a partner in the automotive division. Until 2017 he was responsible for the branch in Munich and Managing Director of the Chinese subsidiary. Today he is working in supervisory and advisory board mandates, is coaching startups and teaches bachelor and master students at MBS.
Lecturer Business Consulting, Digital Business
Bachelor International Business, Master International Business
Consulting, Digital Business, Innovation, Industry 4.0
Jung, H. H., DeCrignis, T., Biesalski, A., & Suhm, A. (2016). Fit für die Zukunft: Markenorientiertes Innovationsmanagement. Paderborn: UNITY AG.
Jung, H. H., & Suhm, A. (2013). Der lange Weg zur Industrialisierung der Elektromobilität. Projektmanagement 2/2013, 35-39.
Jung, H. H., & Suhm, A. (2013). Future Mobility – Wie verändert die Mobilität von morgen die Prozesse der Automobilindustrie? Automotive IT, 5/2013.
Jung, H. H., & Suhm, A. (2013, February 15). Elektromobilität als Chance nutzen. Energie & Management, February 15, 2013, 23.
Suhm, A., & Jung, H. H. (2017). Vernetzte Fahrzeuge - Neue Geschäftsmodelle für Mobilität. In H. H. Jung & P. Kraft (Eds.), Digital Vernetzt: Transformation der Wertschöpfung. Szenarien, Optionen und Erfolgsmodelle für smarte Geschäftsmodelle, Produkte und Services (pp. 225-240). Carl Hanser Verlag. https://doi.org/10.3139/9783446449466.015
Jung, H. H., & Suhm, A. (2015). Industrie 4.0 für die Automobilproduktion von morgen. In Dokumentation Zulieferer Innovativ 2015, Tagungsband 2015. 17. Jahreskongress Zulieferer: innovativ, universum auto – zukunft gestalten, Munich, Germany.
Hösl, P., Leffers, N., Suhm, A, & Jung, H. H. (2013). Junge Mobilität im Wandel. VDE MINT AKADEMIE Mobilität der Zukunft, October 9-12, 2013, Munich.
Chen, H.-C., Jung, H. H., & Suhm, A. (2021, April 23). Der Einfluss von Empfehlungssystemen auf die Kaufabsicht von Konsument*innen [Impact of Recommender Systems on Consumers’ Purchase Intention]. MBS Business Blog. https://www.munich-business-school.de/insights/2021/der-einfluss-von-empfehlungssystemen-auf-die-kaufabsicht-von-konsumentinnen/
Liuzzo, A., Jung, H. H., & Suhm, A. (2021, February 24). Neue Anforderungen an die Customer Experience des europäischen Bekleidungshandels während COVID-19 [New Requirements for Customer Experience in the European Apparel Industry During COVID-19]. MBS Business Blog. https://www.munich-business-school.de/insights/2021/neue-anforderungen-an-die-customer-experience-des-europaischen-bekleidungshandels-wahrend-covid-19/
Suhm, A. (2015) : Potenziale Industrie 4.0. Bayerns Real Champions, 2015.
Suhm, A. (2015): General Introduction of „Industrie 4.0” and “Next Practices” at Smart Logistics. Tianjin Manufacturing Forum, 2015.
Suhm, A. / Hu, X. (2014): Industry 4.0 – the future-oriented framework for the manufacturing industry. UNITY InnovationDay, Shanghai 2014.
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