MASTER International Business – Business Project

Tasks and Goals

The Business Project course in the Master International Business study program provides you an opportunity to implement a concrete business project in cooperation with a company. In the course, your acquired business knowledge will be implemented and consolidated by means of real projects in small groups. All groups will be mentored by an MBS professor during the entire project lifecycle.

General Framework

  • Group size: 4-5 students
  • Duration of the projects: end of September to March/April
  • Work on projects during this entire timeframe (but not fulltime)
  • Important: Real-Life Case and project character of the task
  • All groups will receive an introduction to methods of project management

In contrast to the Asian market, the Eastern European market has so far been barely accounted for, but offers sufficient growth potential. Starting from this thesis, the task of the project team was to analyze the economic appeal and the country-specific enthusiasm for football for each of the individual countries of Eastern Europe. As a result, a country ranking was created on the basis of various criteria. Against the backdrop of the targeted expansion of the FC Bayern München's activities abroad, the results of the project team are of great interest to the club.

Christian Nerlinger, who also studied at Munich Business School, took part in the realization of the project.

LINE, a mobile messenger from Korea and Japan, already had 140 million users worldwide at that point and was growing faster than Facebook and Twitter in the first few months. The project was highly international in character, beginning with the MBS team with members from Canada, Spain, Austria, and Germany.

The special challenge for the team was not just the demanding task itself, but also the intercultural communication across several time zones with Seoul. This made it possible for the team to gain a lot of experience in an extremely dynamic environment. Especially the cultural aspects of the LINE app, which was developed in Japan, posed a great challenge for the team.

The highlights were the presentation of the finished campaign via Skype to the Korean top management and eventually the visit of a LINE manager at MBS and dinner with him in Munich.

The objective of the six-months project was to create a representative, empirical study of German cancellation behavior with regard to service contracts (mobile services, DSL, insurances etc.).

The results of the study are:

  • Many Germans do not know how many subscription contracts they have (96 %)
  • The average number of subscription contracts is eight (four of these without knowing of them)
  • The contracts that are most often renewed unintentionally are those for cell phones, online dating platforms, and gym memberships
  • 12 million cell phone contracts were renewed unintentionally in Germany in 2012
  • More than 65 % of all Germans are displeased with the cancellation process and more than 70 % would prefer an online process (email)
  • More than half of the respondents said they would cancel subscriptions more often if it was made easier for them

Please find the info diagram on the study results here.

Contact & Information

 CONTACT US

 REQUEST INFO

Advisor Master Programs

Michaela Krieger, M.A.

+49(0)89 547678-227

master(at)munich-business-school.de

WhatsApp

Info Sessions


26.01.2019
23.02.2019
13.04.2019

Educations Fairs