Tasks and Goals
The Business Project course in the Master International Business study program provides you an opportunity to implement a concrete business project in cooperation with a company. In the course, your acquired business knowledge will be implemented and consolidated by means of real projects in small groups. All groups will be mentored by an MBS professor during the entire project lifecycle.
In contrast to the Asian market, the Eastern European market has so far been barely accounted for, but offers sufficient growth potential. Starting from this thesis, the task of the project team was to analyze the economic appeal and the country-specific enthusiasm for football for each of the individual countries of Eastern Europe. As a result, a country ranking was created on the basis of various criteria. Against the backdrop of the targeted expansion of the FC Bayern München's activities abroad, the results of the project team are of great interest to the club.
Christian Nerlinger, who also studied at Munich Business School, took part in the realization of the project.
LINE, a mobile messenger from Korea and Japan, already had 140 million users worldwide at that point and was growing faster than Facebook and Twitter in the first few months. The project was highly international in character, beginning with the MBS team with members from Canada, Spain, Austria, and Germany.
The special challenge for the team was not just the demanding task itself, but also the intercultural communication across several time zones with Seoul. This made it possible for the team to gain a lot of experience in an extremely dynamic environment. Especially the cultural aspects of the LINE app, which was developed in Japan, posed a great challenge for the team.
The highlights were the presentation of the finished campaign via Skype to the Korean top management and eventually the visit of a LINE manager at MBS and dinner with him in Munich.
The objective of the six-months project was to create a representative, empirical study of German cancellation behavior with regard to service contracts (mobile services, DSL, insurances etc.).
The results of the study are:
Please find the info diagram on the study results here.