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Contact us +49(0)89 547678-0
Information on the
DURATION18 months (Single Degree)24 months (Dual Degree)
LANGUAGESGerman/English or English
FINAL DEGREEMaster of Arts
Courage Center Insight: 9 Steps of Wealth Creation & Management for High-Performance Athletes
A recent research project at MBS’s Courage Center of Global Family Firms analysed the wealth creation and management situation of German top-athletes through personal interviews and expert discussio [...]Read more on "MBS insights"
Interactive Innovation Workshop Live From Silicon Valley
Last week our students had an inspiring evening with a Digital Innovation Journey to Silicon Valley. Simone Lis from MatchLabn talked via live stream on the latest technology trends in AI, Blockchain [...]Read more on "MBS insights"
Guest Lecture With Stephan Pflieger, Manager Supplier Master Data & Business Analytics at BMW Group
On 29th October 2019 we had a very interesting and innovative lecture of Stephan Pflieger, Manager Supplier Master Data & Business Analytics at BMW Group.
He shared the experiences on »Digital [...]Read more on "MBS insights"
SBC Business Breakfast With Markus Breglec
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business.
Markus Breglec has seen qu [...]Read more on "MBS insights"
Luxury Business Dialogue: Selling Luxury by Arno Böhnert, Robbe & Berking
This year’s Luxury Business Dialogue was held by Arno Böhnert, Sales Director MEA & APAC on »Selling luxury – Dive into the philosophy and world of Robbe & Berking«. Since 1874 Robbe &a [...]Read more on "MBS insights"
Diwali – The Indian Festival of Lights at Munich Business School
In the End of October in India many oil lamps and fireworks are shining and sparkling, families are enjoying themselves and sharing traditional food and sweets… It is Diwali time! Houses and working [...]Read more on "MBS insights"
Guest Lecture by Lars Lamadé, Head of Sponsoring for Europe and Asia
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sp [...]Read more on "MBS insights"
Guest Lecture by Wolfgang Metze of Telefónica and Christoph Kunz of RPC
Yesterday, we had the honour to welcome Mr. Wolfgang Metze, Chief Consumer Officer of Telefónica Deutschland Holding AG and Mr. Christoph Kunz, Founding Partner of BMW subsidiary The Retail Performan [...]Read more on "MBS insights"
Influencers as a Marketing Tool – An Empirical Investigation of the Credibility and Interests of Consumers and Influencers
»A brand is no longer what we tell the consumer it is - it is what consumers tell each other it is.« - Scott Cook, co-founder, Intuit.
In recent years, influencer marketing has increasingly becom [...]Read more on "MBS insights"
Insights into Real E-Commerce @ Unilever
When Pascal Ritter wrote his Master thesis at Unilever with Professor Dr. Arnd Albrecht at Munich Business School (MBS) three years ago and got to know the world of product management at Unilever duri [...]Read more on "MBS insights"
Program Advisor Master
Christoph Schlottmann, M.A.