My Online Semester Abroad: Nadja @ ISB Dublin

May 11, 2021

Nadja Donderer, a student in the International Business bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International Business School (ISB) in Dublin – due to the COVID-19 pandemic, however, […]

Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

“Being digitally connected substantially changes the way companies compete and succeed” (Jung, Kraft, 2017). With advancements in information technology, e-commerce plays an important role in our daily lives and provides consumers with a great deal […]

Digital Transformation & New Normal in Sales

January 7, 2021

Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]

MBS Bachelor Alumna Lea Sofia Is a WiWi-Talent

September 7, 2020

Lea Sofia, who successfully completed her Bachelor in International Business at Munich Business School in July, was accepted into the WiWi-Talents Program for the summer semester 2020. The project of WiWi-Online supports the best students […]

Research and Publications of the MBS Faculty

August 11, 2020

The blog article provides an overview of the latest publication and research activities of the MBS professors. Already in April this year, MBS Professor Dr. Sophie Hieke published a scientific article together with Prof. Dr. […]

Acting Sustainably With Polarstern

March 12, 2020

On March 25, 2020, the eco-energy provider Polarstern will visit Munich Business School once again to discuss the topics of experience marketing, relationships with customers and stakeholder groups, but also sustainable entrepreneurship and social responsibility […]

SBC Business Breakfast With Markus Breglec

October 29, 2019

This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]

MBS Mentoring 2019

October 4, 2019

Munich Business School is proud to introduce a mentoring program for the two new Master programs Innovation & Entrepreneurship and Master International Marketing and Brand Management for the first time in addition to the Student […]

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