My Online Semester Abroad: Nadja @ ISB Dublin

May 11, 2021

Nadja Donderer, a student in the International Business bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International Business School (ISB) in Dublin – due to the COVID-19 pandemic, however, […]

Impact of Recommender Systems on Consumers’ Purchase Intention

April 23, 2021

“Being digitally connected substantially changes the way companies compete and succeed” (Jung, Kraft, 2017). With advancements in information technology, e-commerce plays an important role in our daily lives and provides consumers with a great deal […]

Digital Transformation & New Normal in Sales

January 7, 2021

Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]

MBS Bachelor Alumna Lea Sofia Is a WiWi-Talent

September 7, 2020

Lea Sofia, who successfully completed her Bachelor in International Business at Munich Business School in July, was accepted into the WiWi-Talents Program for the summer semester 2020. The project of WiWi-Online supports the best students […]

Research and Publications of the MBS Faculty

August 11, 2020

The blog article provides an overview of the latest publication and research activities of the MBS professors. Already in April this year, MBS Professor Dr. Sophie Hieke published a scientific article together with Prof. Dr. […]

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