Nadja Donderer, a student in the International Business Bachelor’s program at Munich Business School, spent her semester abroad in spring 2021 at International School of Business (ISB) in Dublin – due to the COVID-19 pandemic, […]
Due to the flood of information and the resulting inability of consumers to make decisions, recommender systems are increasingly becoming a key tool in e-commerce. But how do these systems influence consumers’ purchase intentions? A […]
In this year’s spring term, MBS students had the opportunity to deepen their knowledge of online marketing in two virtual workshops with the Google Zukunftswerkstatt. In the two 90-minute sessions, trainer Anne Schubert delved deeper into […]
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
“Digital products, services and experiences lead to companies that will be successful, particularly if they demonstrate a high level of customer understanding and digital customer journey.” (UNITY AG) Whether this insight has also arrived in the […]
Companies have already been working on digitalization programs for many years, either with the aim of improving internal processes or workflows through technology or even developing new digital business models. The corona pandemic not only […]
This year’s Luxury Business Dialogue was initiated by Jonas A. Schober, Client Insights & Omnichannel Coordinator at Cartier Northern Europe and MBS alumnus, and Julia Riedmeier, MBS lecturer and module leader for Luxury Management. The […]
MBS Professor Dr. Hans H. Jung, MBS Bachelor Alumna Luisa Marie Birk and Dr. Detlef Pietsch, General Manager at the BMW Group, have written a new working paper on the topic of digitalization in the […]
Lea Sofia, who successfully completed her Bachelor in International Business at Munich Business School in July, was accepted into the WiWi-Talents Program for the summer semester 2020. The project of WiWi-Online supports the best students […]
The blog article provides an overview of the latest publication and research activities of the MBS professors. Already in April this year, MBS Professor Dr. Sophie Hieke published a scientific article together with Prof. Dr. […]
The luxury industry is increasingly competitive and globalized. Showing enormous potential, the luxury market reached an estimated € 1.3 trillion in 2019 (Bain & Company, 2020). Luxury abides by its own rules, requiring a unique […]
After several years of cooperation, for example in the context of recruiting events and company visits, Munich Business School and Microsoft Germany officially concluded a strategic alliance in April 2020. The aim of the cooperation […]
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