When Virtual Reality Meets Sport Sponsoring

November 24, 2017

Or: How MBS Students Find Great Jobs Through Their Thesis Virtual Reality (VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung […]

Emotions on the Web

October 24, 2017

How Do Online Shops Convey Feelings in a Digital World? “The world is becoming more and more digital, still humans remain emotional.”[i] Digitization does no longer just change the way in which customers inform themselves […]

“People Shall Love This Brand”: Burger King at MBS

October 11, 2017

On Monday evening, Richard Suwelack, MBA General Management alumnus of MBS and today’s Senior Manager Franchise Performance at Burger King Germany, returned to his alma mater to provide MBS students with insights into the Burger […]

Hays Sales Workshop

March 30, 2017

The MBS Entrepreneurship Society, one of MBS’ student associations, organized another event for students of all study programs: A Sales Workshop held by  Melina Menz and Rosalba Sciarratta of Hays, one of the leading Recruitment […]

Getting to the Milk of It

March 17, 2017

Shopping for milk in a foreign country can be a confusing experience. Here in the UK (and the USA from memory), the product range is limited. In the UK, the fat content isn’t listed, just […]

MBS MASTER International Week 2017

March 13, 2017

The MBS Master International Week is one proof that internationality is not only taught, but also actively put into reality at Munich Business School. This year, the event that features several distinguished guest lecturers from […]

BMW Group at MBS: The Next 100 Years

March 10, 2017

On invitation of MBS Professors Dr. Patricia Kraft and Dr. Barbara Scheck, Dr. Hanna Schumacher, Marketing Communication Manager at BMW Group, came to MBS to provide insights into the car manufacturer’s centennial anniversary brand campaign […]

Salesforce at MBS: Innovation in the Cloud

November 23, 2016

Past Thursday and on invitation of the MBS Career Center, representatives of cloud-computing company Salesforce visited Munich Business School. To start the evening, Tim Koekkoek, EMEA FutureForce Recruiter & Program Manager, presented the company to […]

Mystery Shopping in Munich Luxury Boutiques

November 18, 2016

As part of their Luxury Management course, the MBS Master students were sent out by lecturer Prof. Dr. Andrea Bookhagen to experience luxury brands at the point of sale via “mystery shopping”, an important market […]

MBS @ Useful Brand Experience Conference

October 14, 2016

MBS lecturer Prof. Dr. Patricia Kraft visited the UBX (Useful Brand Experience) Conference 2016 to discuss customer-focused brand communication together with marketing decision makers of companies such as Google, BMW, Johnson & Johnson and IBM. […]

MBS @ Marketing Conference AfM Tagung in Berlin

April 22, 2016

Prof. Dr. Andrea Bookhagen, lecturer for Marketing, Luxury and Brand Management at MBS, is currently taking part in the marketing conference AfM Tagung 2016 in Berlin. The AfM (Arbeitsgemeinschaft für Marketing) is an association for […]

MBS Luxury Dialogue: Sales Management at MCM

February 23, 2016

Yesterday’s Luxury Business Dialogue was held by Jasmin Haderlein, Wholesale Manager Europe of Munich-based luxury brand MCM. She presented the sales strategy of MCM and provided MBS students with practical insights into a luxury brand’s […]

Unity Innovation Day at MBS

February 19, 2016

Yesterday, consulting firm UNITY, cooperation partner of MBS, hosted the UNITY Innovation Day. Company executives from various industries scrutinized the topic “Marketing, Sales & Services – Smart Products und Services” in various lectures and interactive […]

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