The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]
The Corona crises imposed severe social distancing on us. In times like these, digitization can play a fundamental role to help people withstand the situation, by creating new ways to interact and help each other, […]
On March 25, 2020, the eco-energy provider Polarstern will visit Munich Business School once again to discuss the topics of experience marketing, relationships with customers and stakeholder groups, but also sustainable entrepreneurship and social responsibility […]
This means more and Global Anfield: Markus Breglec, former Director Marketing and Media at FC Liverpool introduces students at MBS to brand management in sports business. Markus Breglec has seen quite a lot during the […]
Today we welcomed Anne-Kristin Steichele, Head of Regional Marketing at EY, to our Women in Leadership Business Breakfast. While enjoying coffee and croissants a mixed group of students listened to Anne-Kristin’s personal career story, her […]
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]
Munich Business School is proud to introduce a mentoring program for the two new Master programs Innovation & Entrepreneurship and Master International Marketing and Brand Management for the first time in addition to the Student […]
Hands-on projects in cooperation with companies, clubs and associations from the sports industry are an important element of the Master Sports Business and Communication (SBC) program at Munich Business School. The practical projects give students […]
Professor David Wagner visited the CommunityCamp in Berlin on the 24th and 25th of August. The CommunityCamp is a so-called barcamp, which is characterized by its participative character. The agenda of the event is open […]
MBS Professor Dr. Heiko Seif (left on the picture above, with marketing professional Matthias Knoll, Vice President International at Patrón Spirits Company) has traveled to Hamburg to visit the 2019 OMR Festival, the leading digital […]
On Friday, 5 April, the first ever Sports Business Breakfast took place at Munich Business School, hosted and moderated by Sarah Jürgens, Program Coordinator Master Sports Business and Communication. As you would expect from a […]
At the invitation of MBS lecturer Julia Riedmeier, two luxury and retail experts of KEYLENS Management Consultants, Associate Partner Daniel Ohr and Senior Consultant Oona Dornacher, visited Munich Business School to give a guest lecture […]
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