Football is Attractive for the Fans – and Vice Versa!?

February 5, 2016

Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]

Starting a Career with the Final Thesis

April 24, 2015

I am always fascinated to see which interesting perspectives our students take with their projects. As an example, I would like to present you the final thesis of Bachelor graduate, Katharina Stankovic, which deals with […]

Luxury 2.0? The Digitalization of Exclusivity

September 19, 2014

Whether Louis Vuitton, Cartier, Rolls Royce or Mandarin Oriental Hotels ‒ the offers of these brands aim at triggering desires for or at least associations with Luxury. Luxury products and services, as they are offered […]

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