When students reach the home stretch of their degree, they not only need to find a suitable topic for their final thesis, they also need to decide whether to write their thesis at the university […]
As part of a guest lecture in the Digital Sports Management module, SBC student Jakob von der Wense gave interesting insights into his path from the SBC master’s program to becoming the Director of Marketing […]
Last year, four further theses produced by our MBS graduates were selected for inclusion in ‘MBS Outstanding Thesis’, a series of working papers. This blog article introduces the outstanding final papers in 2021. Whether at […]
In the second interview episode, (former) professional athletes Lucas Kröger, Heiner Längst and Max(imilian) Maas talk about the lessons, experiences and competencies they take away from professional sport and how they can use them for […]
How can professional sport and studying be reconciled? The MBS students in the International Business and Sports Business and Communication master’s programs Lucas Kröger, Heiner Längst and Max(imilian) Maas have already had to deal with […]
On September 28, Munich Business School will launch the newly designed extra-occupational Digital Sports Business Manager course to actively support the sporting goods industry on its path to digital transformation. The further education program is […]
On May 21, 2021, a total of eleven DBA students and alumni presented their research projects at the second virtual MBS Doctoral Conference. Prof. Dr. Heiko Seif, Dean of Research and current Academic Director of […]
This year, ISPO Munich, the leading international trade fair for sporting goods and sports fashion, took place purely online due to the COVID-19 pandemic. As part of the master’s program Sport Business and Communication, MBS […]
Kilian Kramer is a graduate from the Sports Business and Communication master’s program at Munich Business School and works as Commercial Inventory und Innovation Manager at ESL Gaming, the world’s largest esports company. For his […]
In January, two new MBS Working Papers were published. Both papers originally originate from master’s theses and were edited accordingly for their publication as MBS Working Papers. The paper entitled “Volunteering bei Sportveranstaltungen. Erfolgsfaktoren für […]
The social project is an integral part of the Bachelor’s program in International Business at Munich Business School. Always in the second and third semester, students work in groups on a charitable project in cooperation with an […]
Philipp Hoffmann, student in the master’s program Sports Business and Communication, spent his semester abroad at the University of California in San Diego, USA. In the blog post, the student talks about his experiences during […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. Mike Marqués, who has […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. One of […]
The MBS Sports Business and Communication Master’s program is characterized by the large number of lecturers coming directly from the practice and providing students with important skills for their entry into the sports business. One […]
The sports consulting sector has moved into the spotlight in recent years and has repeatedly caused a stir, especially in the million-dollar soccer business. In the context of the lecture “Social Media Marketing” held by […]
Miriam Stoll, student in the Master Sports Business and Communication, spent her semester abroad at Bond University in Queensland, Australia. The fact that she used her time there not only to travel and explore a […]
Could the students of the Master’s degree program Sports Business and Communication have imagined a better place for the last physical lecture before the switch to online teaching due to the Corona crisis? Simon Trägner, […]
FC Bayern Munich and Munich Business School share a couple of similar strategies and values. Both institutions attach particular importance to an international orientation and strategy. That is why the visit of Benno Ruwe, Head […]
Munich Golf Club e.V. (MGC) and Munich Business School signed a cooperation agreement in early February. The cooperation was initiated by MBS Advisory Board member Peter Prestele, who himself has been associated with the Munich […]
Students from the Master’s program Sports Business and Communication and the Bachelor’s with a specialization in sport management were given the opportunity to visit one an interesting consulting company on the afternoon of February 12. SBC […]
Lars Lamadé, Head of Sponsoring for Europe and Asia at SAP, took students and alumni on a journey through innovative Sponsoring methods and strategies of SAP, especially in regard of international sports clubs, organizations and […]
»A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.« – Scott Cook, co-founder, Intuit. In recent years, influencer marketing has increasingly become […]
On Saturday, the time had once again come for about 40 current and former Master Sports Business and Communication students to get together at the MBS Lounge for their third “SBC Hoamcoming” (approx. “Coming Home” […]
In the forefront of the football match between Mainz 05 and RB Leipzig past Friday, representatives of all German Bundesliga clubs gathered in the Mayence stadium to discuss the opportunities of digitalization to enhance the […]
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