How Do You Build Iconic Fan Rituals That Are Unforgettable?

March 13, 2018

Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]

When Virtual Reality Meets Sport Sponsoring

November 24, 2017

Or: How MBS Students Find Great Jobs Through Their Thesis Virtual Reality (VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung […]

MBS Beach Masters 2017 – Vamos a la Playa

October 25, 2017

Yesterday, October 24, the MBS Beach Masters – the traditional beach volleyball championship of Munich Business School – took place for the fifth time already. The event, which is organized annually by the Master Sports Business […]

SBC goes ISPO Munich 2017

March 3, 2017

MBS professor Dr. Todd Davey and his Sportsmarketing class of the MASTER Sports Business and Communication program visited the famous ISPO Munich, the world’s largest industry gathering for all things related to sports and business. […]

MBS @ Sports Management School Paris

December 2, 2016

During their studies, MBS MASTER Sports Business and Communication students get the opportunity to spend their semester abroad at one of MBS’ international partner universities. One great option is the Sports Management School (SMS) in […]

MBS Beach Masters 2016

October 20, 2016

The MBS Beach Masters, the yearly beach volleyball tourney for MBS students, alumni, faculty and staff, has become a highlight in the MBS event calendar since the event was organized for the first time in […]

What Makes a Sports Brand Great?

September 13, 2016

A global brand review for a professional Australian football club yielded valuable insights into how brand value in the sport business can be developed. In 2016, the Dallas Cowboys were rated by Forbes as the […]

Football is Attractive for the Fans – and Vice Versa!?

February 5, 2016

Claudia Spagl, MBS Master International Business, has defined approaches for the Fan Relationship Marketing of FC Augsburg. Football without fans is nothing “Football without fans is nothing.” There is much truth in the statement of […]

The Magical Triangle of Sports Management

July 7, 2015

Football clubs pay millions and millions for new players, and prices for sports media rights are skyrocketing. Big companies such as Red Bull invest huge sums into Formula 1, hockey, extreme sports and – much […]

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