How Do You Build Iconic Fan Rituals That Are Unforgettable?

March 13, 2018

Every sports fan knows and reveres them, they are the moments when a stadium becomes the largest choir in the world, an entire nation spontaneously rises in unity, where cultures are revealed and opposition teams […]

When Virtual Reality Meets Sport Sponsoring

November 24, 2017

Or: How MBS Students Find Great Jobs Through Their Thesis Virtual Reality (VR) is currently one of the buzzwords in digitization and marketing. While first attempts in the early 1990s were not particularly successful, Samsung […]

MBS Beach Masters 2017 – Vamos a la Playa

October 25, 2017

Yesterday, October 24, the MBS Beach Masters – the traditional beach volleyball championship of Munich Business School – took place for the fifth time already. The event, which is organized annually by the Master Sports Business […]

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