6 Semesters + Bachelor Thesis
Studies in event management open up exciting career opportunities in a diverse and dynamic industry. Whether concerts, trade fairs, sporting events or corporate events – event management ensures that events are successfully planned, organized and executed. But what do you actually learn in an event management degree program, which skills are developed, and what career prospects does it open up for alumni? In this article, we provide an overview of the content, requirements and career opportunities of event management studies and shed light on why this field is increasingly in demand.
Event management is the professional planning, organization and execution of events such as concerts, trade fairs, company parties or sporting events. It involves coordinating all the details – from concept development, budgeting and marketing to technical implementation and guest management – to create a smooth and successful event experience.
Studies in event management have specific requirements and demand certain personal qualities in order to be successful in this dynamic field. These are the most important requirements and qualities:
At Munich Business School, you can study International Business for a Bachelor's degree with a focus on event management. This gives you the perfect mix of Business Studies knowledge and experience in event management to shape your future according to your dreams. These are the most important facts about the Bachelor's Program at MBS:
Event management studies provide a broad spectrum of specialist knowledge that is necessary for the successful planning, organization and execution of events. The course content includes both theoretical foundations and practice-oriented subjects. Some courses also offer specializations, such as sports event management, cultural management or tourism management, to prepare students for specific areas of the event industry.
| Courses on ... | Contents |
| Basics of event management | Introduction to the event industry and its development |
| Types of events (e.g. conferences, trade fairs, festivals) | |
| Event conception and planning: from idea to implementation | |
| Project management | Methods and techniques of project management |
| Time and resource planning | |
| Risk and crisis management | |
| Team leadership and coordination of event projects | |
| Marketing and communication | Event marketing and target group analysis |
| Brand Development and Brand Management in the Event Sector | |
| Digital and Classic Marketing Strategies | |
| Public Relations (PR) and Media Work for Events | |
| Business Fundamentals | Basic Knowledge of Business Administration and Corporate Management |
| Financial Planning, Budgeting and Cost Calculation for Events | |
| Accounting and Controlling in Event Management | |
| Contracting and Negotiation Techniques | |
| Legal and Security Aspects | Event Law and Contract Law |
| Security Concepts and Security Management at Events | |
| Liability, insurance and permits | |
| Labor law basics for personnel planning and deployment | |
| Technical event management | Basics of event technology (e.g. lighting and sound technology) |
| Stage construction, logistics and infrastructure | |
| Use and management of digital tools for event planning | |
| Use of modern technologies (e.g. virtual reality, augmented reality) | |
| Cultural and social aspects of events | Social significance and trends in the event sector |
| Sustainability and environmental awareness at events | |
| Intercultural management and international event planning | |
| Corporate social responsibility (CSR) in the event industry | |
| Practical experience and case studies | Project work and practical projects in cooperation with companies |
| Event planning and implementation as part of practical projects | |
| Guest lectures and workshops with event professionals | |
| Internships and/or practical semesters to deepen what has been learned |
Both degree programs have their advantages and disadvantages.
A Business Studies degree with a focus on event management offers several advantages over a pure event management degree. The business focus gives you a solid foundation in the central aspects of management, including finance, human resources, marketing and strategic planning. This broad knowledge is particularly valuable in the event industry, as events are often complex projects that require not only creativity but also a strong economic and organizational understanding.
With a Business Studies degree, you can also adapt flexibly to changes in the professional field. The event industry is dynamic, and trends such as digitalization and hybrid event formats often require expertise that goes beyond traditional event organization. A comprehensive Business Studies apprenticeship makes it easier for you to switch to related fields, such as marketing, Human Resource Management or business consulting – which significantly expands your career options.
In a Business Studies program with an event focus, you can not only deepen your knowledge of event planning, but also benefit from networks and contacts in different industries. Universities like Munich Business School offer specialized Business Studies programs like this, which enable you to work closely with the event sector in practice while still gaining the versatile business knowledge you need for a long-term career. This way, you are not limited to event management, but can flexibly prepare for many interesting career paths.
Munich Business School not only offers you a degree in business administration, but also focuses on international business, so that after graduation you can pursue your chosen career anywhere in the world. At MBS, you can expect small study groups, dedicated teachers, and award-winning programs. But more importantly, your name matters to us. Here, you are not an anonymous member, but the driving force that motivates us every morning. As a small, private university, we take the time to address your concerns and offer you a tailor-made study experience. Our lecturers have extensive practical experience and teach you skills that really count. Studying at MBS offers many highlights such as business projects, internships, semesters abroad, plenty of networking opportunities, and much more. In addition to sound business knowledge, we also promote values and skills that will give you an understanding of sustainability and social responsibility as a future professional and prepare you optimally for a wide range of careers.
We are convinced that true success can only be achieved by those who understand international business and management in a comprehensive context – with an eye on social developments as well as political, historical and global interrelations.
The Bachelor's program in International Business at Munich Business School therefore goes far beyond mere subject knowledge and offers a groundbreaking program for the future. If you want to take a holistic approach to international business administration, then you've come to the right place. Our experienced lecturers will support you on your journey to becoming a responsible leader who, in addition to subject knowledge, also has essential soft skills, a strong cultural understanding and a strong personality.
Our International Business Bachelor's Program is characterized by a compact structure: in six to seven semesters, you will complete your studies with a bachelor's thesis. During your studies, you will complete at least three internships in Germany and abroad and spend one to two semesters abroad. This will enable you to apply your knowledge in a practical way and build an international network.
You can choose the study program flexibly: either in the Bilingual Track (70% German, 30% English) or in the English Track (100% English) – ideal for a career in the global business world.
Are you interested in why the BMW brand logo is recognized almost everywhere in the world? Or would you like to know how successful marketing strategies are developed and implemented in companies, and what is really behind the term “customer experience”? All this and more awaits you in this field of study.
What can I expect here?
The focus is on market-oriented corporate management and the marketing and distribution of products and services – essential building blocks for every company. Only by consistently focusing on the needs and desires of its customers can a company achieve long-term success, both nationally and internationally. In this specialization, you will acquire comprehensive knowledge about how marketing and sales instruments are used in times of advancing digitalization. The content covers both strategic aspects such as market and competition analyses and brand management as well as the specific implementation of a targeted marketing mix, market research and sales management.
What career opportunities will this specialization open up for me?
Graduates can expect numerous career options in the international corporate world, as well as in public and private institutions and associations:
If you have any further questions or require more information, please do not hesitate to contact our student advisory service.
There are three admission pathways to the Bachelor’s program at Munich Business School:
Munich Business School also offers a Pre-Bachelor program in International Business as the ideal preparation for bachelor’s-level study.
English Proficiency
Applicants for the Bilingual Track must proof their English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please advise us of your planned test date.
The English proficiency test can be waived by applicants having completed their schooling in English (i.e. US High School Diploma, IB Diploma).
If you apply for the English Track, you must proof your English language skills by passing one of the following language tests:
Note: If the test is also used to apply for a visa, please check the requirements of the respective embassy in advance.
Test results can only be accepted if achieved within the last two years. If you are unable to obtain your test results before handing in your MBS application, please advise us of your planned test date.
The English proficiency test can be waived by applicants having completed their schooling in English (i.e. US High School Diploma, IB Diploma).
You would like to change university and continue your studies at Munich Business School? We offer Bachelor students the possibility of a transfer to the 2nd or 3rd semester. Previous knowledge in the fields of business administration and management, business law, accounting, mathematics and economics is required. Equivalent study and examination achievements, which have been acquired in an economics program in the basic studies, are counted towards the first two semesters of the bachelor's program at MBS up to a total of 60 ECTS.
Pre-Check of your academic achievements
For a non-binding pre-check of your academic achievements, please submit your curriculum vitae, an official grade confirmation as well as the official module descriptions of the courses you have already completed (with details on ECTS number per course, learning content, number of hours, type of final achievement and learning outcomes). The administrative fee for the Pre-Check is 60 euros. In case of a subsequent application to MBS, the application fee is waived.
Admission requirements
Application deadlines for transfer students
If you have any further questions, please do not hesitate to contact our student advisory service.
Please transfer the application fee of 60 Euro to:
Munich Business School GmbH
Account 1020132229
Deutsche Kreditbank (Bank Code 120 300 00)
BIC: BYLADEM1001
IBAN: DE23120300001020132229
or via PayPal: paypal@munich-business-school.de
Upon receipt of the application fee, the Admission Office checks your documents and invites you to a personal interview. You will receive your feedback within three days. Since the number of study places is limited, we recommend an early application. Your application is possible up to one year in advance. You will then submit your school leaving certificate and proof of English language skills by the start of your studies at the latest.
MBS offers partial scholarships to committed prospective students. In order to apply for one of the limited scholarships, please submit a personal statement with your application for a study place. In this statement, you convincingly justify your interest in the scholarship program. You can find further information at Scholarships and Financing.
MBS offers application rounds on a monthly basis. You pick one round for your application.
Here are our deadlines and admission rounds for starting your studies in February or September:
The personal interview (approx. 45 minutes) consists of three parts:
You will receive the results of the interview within one week. If you are accepted, the Admission Office will send you your personal study contract. The place of study is then reserved for three weeks. To secure your place of study, you return your signed contract to MBS by e-mail or mail and make a deposit.
Upon acceptance of the study place, you will be required to pay an enrollment fee of 690 Euro (for international students: 1,490 Euro) and a deposit of 1,990 Euro. The latter is offset against the payment installment of your semester fee.
If you are a Non-EU national, you are required to apply for a student visa in order to start your studies in Germany. To obtain a visa invitation letter from Munich Business School, please take the following steps:
Munich Business School offers attractive scholarships. These are 10 - 50% for the 1st and 2nd Bachelor semester. The application for one of the scholarships is made together with the application for a study place. Further information can be found under "Scholarships and financing".
The program is also aimed at pre-bachelor students.
Salaries in event management vary depending on the industry, company size, professional experience, and location. Here is an overview of the average salary after completing a degree in event management:
Factors influencing salary:
The world of event management offers a wide range of exciting career opportunities. In this context, three fascinating professions will be examined in more detail.
The event management study program usually takes six to seven semesters, i.e. about three to three and a half years, and usually concludes with a bachelor's degree.
Event management studies prepare you to plan, organize and execute events professionally. You will learn everything from marketing and project management to technology and legal basics in order to successfully design events of all kinds.
Yes, you can work in event management with a Business Studies degree, because you acquire important business knowledge that is in demand in the industry. At Munich Business School, for example, you can study Business Studies and specialize in areas such as marketing or management, which will give you a good start in event management.
After studying event management, you could do a Master's in International Business, International Marketing and Brand Management or Innovation and Entrepreneurship at Munich Business School. These courses will deepen your knowledge of global management and entrepreneurial strategies – the perfect complement to a career in event management.
In event management studies, you learn how to plan, organize and successfully execute events. You will deal with project management, marketing, financial planning, legal basics and often also with technology and logistics in order to manage events professionally.
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